East African betting group SportPesa faces turbulent times in its home market of Kenya, as the Kenyan Revenue Authority (KRA) demands that the company pays back its KSH multi-billion tax arrears. In 2018, the KRA filed a KSH 10.3 billion (€80m) demand against ‘Pevans East Africa‘ the holding company of SportPesa Kenya, stating that the bookmaker had purposely withheld taxes …
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Sanctioned by the Ministry of the Interior, Kenya’s Betting Control Board has moved to introduce a number of gambling advertising/marketing restrictions aimed at ‘protecting the general public from addiction’. Issuing a statement on 30 April, Control Board Acting Director Liti Wambua confirmed that the regulator would introduce tougher measures restricting gambling advertising across Kenya. These measures include an outdoor advertising …
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Leading Kenyan market bookmaker SportPesa has launched its latest African football initiative ‘Coaches to Count On’ in partnership with Premier League football club Arsenal FC. The football directive will see SportPesa develop ‘football clinics’ across its core markets of Kenya, Tanzania and South Africa, with Arsenal FC developing comprehensive training programmes for aspiring soccer coaches. The bookmaker has kicked off …
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Championship football team Hull City AFC has announced a one-year extension to its existing sponsorship deal with online bookmaker SportPesa. The extension will now see SportPesa continue its principal partnership with The Tigers through to the 2019-20 season. The sports betting firm, who also feature on the shirts of Premier League club Everton, has been the Tigers main shirt sponsor since 2016. Adam …
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This week’s 6 of the Best comes from Geoff Scaplehorn, Lead Games Producer at FunFair Technologies. Keep reading to discover which sport breaks physical inactivity, a love of Britpop, disdain for ‘staycation’ and a top ten of movie loves. Best Holiday That would have to be when I went on safari. Landing in Kenya, we drove to Tanzania to visit the Serengeti crater, …
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Business Daily Africa has reported that the Kenyan Revenue Authority (KRA) has placed a demand for a minimum KSH 10.3 billion (€80m) on market-leading bookmaker SportPesa, attached to backdated taxes spanning a period of three-years. The KRA tax charge has been filed against SportPesa’s private entity ‘Pevans East Africa’, stating that the betting group had withheld taxes that should have …
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Betting innovation studio Incentive Games (formerly Premier Punt Group) has confirmed two major announcements strengthening its industry position as the firm targets significant growth this 2019. Updating the market, Incentive Games becomes the lead development partner for leading East African bookmaker BetLion. The partnership will see Incentive Games develop a tailored ‘free-to-play’ proposition for BetLion, a brand that seeks to …
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Kenyan betting group SportPesa has launched its first UK multi-media marketing campaign ‘Take Every Opportunity – #Makeitcount ’ developed under the creative guidance of sports marketing agency Chime Sports London. Launched this week across BT Sport football programming (EPL & Champions League matches) SportPesa marketing details that it seeks to showcase the high intensity the new betting brand will bring …
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Kenyan bookmaker SportPesa, the lead sponsor of Championship football club Hull City FC, has deemed The Tigers pre-season of tour of Kenya ‘a roaring success’. Ahead of the start of the English football season, Hull City FC’s first team and management toured Kenya as part of the club’s social commitment with sponsor SportPesa. The tour saw The Tigers’ first-team visit …
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Ronald Karauri, Chief Executive of Kenyan betting group SportPesa has moved to quash rumours that his firm will seek an IPO in 2019. On Thursday, citing unnamed sources, Bloomberg and Reuters Africa reported that Karauri and SportPesa investors were planning to list Kenya’s leading bookmaker as a Nairobi Securities Exchange (NSE) enterprise. Speculation had mounted within the Kenyan business community …
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