Tag Archives: Kenya

Cola Group enters Nigeria with $14.5m capital

SureBet247 - Copyright: corund / 123RF Stock Photo

Pan-African igaming operator Cola Group has secured a $14.5 million investment to accelerate its growth within multiple African online gambling marketplaces. The venture investment follows the licensing approval granted by the Lagos State Lotteries Board of the group’s Nigerian subsidiary, Cola Games Limited, for the launch of Cola.bet. Lagos’ approval will see Cola enter its fourth African igaming marketplace, following …

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Parimatch rebrands corporate identity to Parimatch Tech

Leading CIS betting group Parimatch has rebranded its corporate identity to ‘Parimatch Tech’ to better reflect the firm’s strategic vision as a multi-market, proprietary-built sports betting incumbent.  The corporate rebrand conveys Parimatch Tech’s 27-year journey, transitioning from a single betting shop to a pioneering tech-first betting enterprise maintaining a global footprint within the Ukraine, Cyprus, UK, Kazakhstan, Belarus, Tajikistan, Tanzania, …

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Kenya provides amnesty to bookmakers lowering tax rate to 7.5%

The fate of Kenya’s sports betting industry has been revived following President Uhuru Kenyatta’s signature of a 7.5% tax on gambling wagers. The tax measure was contained within the Kenyan Revenue Authority’s (KRA) revised ‘Finance 2021 Bill’, which saw the government modify its federal taxes on gambling and telecom sectors. Securing its presidential approval, the KRA has agreed to lower …

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Betsafe Kenya partners with Fast Track for engagement boost

Betsafe Kenya partners with Fast Track for engagement boost

Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …

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Kenyan betting awaits Treasury judgement on wagering tax future

Kenya’s sports betting sector awaits a critical judgement on whether the National Treasury will restore its controversial 20% blanket tax across all wagering verticals.  The tax proposal has been submitted to be considered as a directive of Kenya’s 2021/2022 National Budget, the final amendments of which are currently being reviewed by Treasury Secretary Ukur Yattani. Yattani will present the National …

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SportPesa in regulatory limbo as Kenyan Judiciary’s rejects Pevans re-licensing appeal

SportPesa continues to operate without legal certainty in its home market of Kenya, following the Kenyan Judiciary’s rejection of an appeal made by ‘Pevans East Africa’ to reinstate its gambling licence. On Friday, Kenya’s Court of Appeal rejected Pevans injunction against its licence suspension imposed by the Betting Control and Licensing Board (BCLB) in July 2019. Pevans, the former operating …

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Young and male — is the iGaming player stereotype true?

Young and male — is the iGaming player stereotype true?

When considering what makes a ‘typical bettor’, many often imagine a male aged between 18-35, but – according to Slotegrator – “there’s more and more reason to consider female gamblers and those in other age brackets as well”. A new guide published by the iGaming software provider highlighted the importance of operators having an in-depth knowledge of their customers – …

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Betsafe powers Kenya entry with Incentive Games FTP suite 

Betsson AB has commissioned sports betting innovation studio Incentive Games to develop a suite of free-to-play (FTP) games for its recently launched Betsafe Kenya brand. Launched this December, Betsafe Kenya is Betsson’s first African sports betting property in which the Stockholm group will seek to lead the Kenyan market in safer gambling, customer care and innovation disciplines.  Betsafe’s entry into …

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Betting companies in Kenya face competition as Betsafe move in

Kenya

It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …

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Betsson places ‘market responsibilities’ at the forefront of Betsafe Kenya launch

Betsson AB has launched its first African market sportsbook property ‘Betsafe Kenya’, pledging the deepest commitment to promoting safer gambling participation amongst customers. This summer, the Stockholm-operator announced its intentions to launch a Kenyan subsidiary by partnering with Kenya Betting Control Board (BCLB) licence holder Bet High Ltd. Forming a strategic partnership, Betsson has commissioned Bet High to operate Betsafe …

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