Tag Archives: Kenya

SportPesa sponsorship termination triggers Kenyan football crisis

Kenyan football is involved in the escalating tax dispute between the Uhuru Kenyatta government and the betting industry, after SportPesa – the title sponsor of the Kenyan Premier League (KPL) – confirmed that it has terminated all national sports sponsorships. Closing Friday trading, SportPesa issued a media statement confirming that it would withdraw all sports sponsorships, as it had been ‘subjected to punitive …

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Kenyan government triggers nightmare scenario for bookmakers

A frantic 24 hours has seen Kenyan betting’s regulatory dispute intensify, as local news sources report that the government has demanded that national telecom operators instruct their users to withdraw all funds from their betting accounts. The strict order has been sanctioned by Liti Wambua, the acting director of the Kenyan Betting Control & Licensing Board (BCLB), who is reported …

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Winning Post – Kenya bringing down the big beasts

Regulus Partners details how the tables have turned on Kenyan sports betting incumbents, operating in a market which was formerly branded as the ‘leading example’ for further regulated African gambling jurisdictions… ________________    The Kenyan government has reportedly written to telcos including Safaricom, the country’s leading mobile (and therefore payments) provider, with a list of operators that have not had …

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Kenyan business community embroiled in KRA betting tax dispute

The Kenyan Revenue Authority (KRA) states that it will not shy away from its tax battle with bookmakers SportPesa and Betin, in a row that could pit multiple Kenyan business stakeholders against licensed betting incumbents. This week, Asha Salim KRA debt enforcement manager demanded to Bob Collymore, CEO of Safaricom, a payment services provider for SportPesa and Betin, pay the …

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Kenyan gamblers could face 10% tax under new laws

Kenyan gamblers are set to be hit with a ten per cent excise duty on bets placed after recent proposals issued by National Treasury Cabinet Secretary Henry Rotich seek to implement measures to curb problem gambling in the country. The proposals were detailed as part of the 2019/20 Financial Year Budget in Parliament on Thursday, in which Rotich explained: “Mr …

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Kenyan High Court overrules ‘inefficient’ gambling advertising mandate

Kenyan gambling stakeholders have been granted a reprieve from sanctioned advertising restrictions ordered by Kenya’s Betting Control Board. National news sources report that Nairobi’s High Court has deemed the Betting Control Board’s advertising demands as incomplete legislation which cannot be mandated on national betting incumbents. On 30 April, Control Board Acting Director Liti Wambua sanctioned new gambling advertising laws, enforcing …

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SportPesa faces €120m Kenyan tax showdown

East African betting group SportPesa faces turbulent times in its home market of Kenya, as the Kenyan Revenue Authority (KRA) demands that the company pays back its KSH multi-billion tax arrears. In 2018, the KRA filed a KSH 10.3 billion (€80m) demand against ‘Pevans East Africa‘ the holding company of SportPesa Kenya, stating that the bookmaker had purposely withheld taxes …

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Kenya to introduce tough advertising restrictions protecting public from addiction

Sanctioned by the Ministry of the Interior, Kenya’s Betting Control Board has moved to introduce a number of gambling advertising/marketing restrictions aimed at ‘protecting the general public from addiction’. Issuing a statement on 30 April, Control Board Acting Director Liti Wambua confirmed that the regulator would introduce tougher measures restricting gambling advertising across Kenya. These measures include an outdoor advertising …

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SportPesa launches ‘Coaches to Count On’ with Arsenal FC

Leading Kenyan market bookmaker SportPesa has launched its latest African football initiative ‘Coaches to Count On’ in partnership with Premier League football club Arsenal FC. The football directive will see SportPesa develop ‘football clinics’ across its core markets of Kenya, Tanzania and South Africa, with Arsenal FC developing comprehensive training programmes for aspiring soccer coaches. The bookmaker has kicked off …

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SportPesa nets principal sponsor extension with Hull City

Championship football team Hull City AFC has announced a one-year extension to its existing sponsorship deal with online bookmaker SportPesa. The extension will now see SportPesa continue its principal partnership with The Tigers through to the 2019-20 season. The sports betting firm, who also feature on the shirts of Premier League club Everton, has been the Tigers main shirt sponsor since 2016. Adam …

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