Tag Archives: Keith O’Loughlin

Scientific Games seeks next level recommendations with Vaix.ai

Scientific Games Corporation has announced its latest digital partnership with artificial intelligence (AI) engine Vaix.ai that is set to offer personalised recommendations and tailored betting choices to sports bettors through the OpenMarket branch of the firm’s OpenSports product suite. As a result, Vaix.ai will now utilize an AI model through the product suite to enhance sports betting experiences by providing sports, league, team, …

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BoyleSports upgrades retail displays with Scientific Games ‘Promote’

BoyleSports has continued the revamp of its in-store betting experience by upgrading its betting shop monitors with the Scientific Games’ ‘Promote’ screen management solution. Designed to better inform punters on betting shop content and upcoming events, the Promote display management solution will allow betting shop management to present sports data in a sleek and intuitive manner. BoyleSports retail management tested Scientific Games’ …

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WATCH: Scientific Games delivers sports betting aggregation first with OpenMarket

OpenMarket

Scientific Games is now ready to deliver “rapid innovation” to its customers through OpenMarket, a first aggregation platform for sports betting “anywhere on the planet”. Launched at this month’s ICE London (see video above), OpenMarket has become the sixth component of the OpenSports sportsbook solution for the online arm of Scientific Games. Keith O’Loughlin, SVP for Sportsbook, Digital for Scientific …

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Scientific Games boosts esports portfolio with GameScoreKeeper deal

Industry technology group Scientific Games (SG) has secured a new partnership with GameScoreKeeper whereby SG will receive access to both historical and live automated esports data from the Danish data supplier. The partnership with GameScorekeeper will cover esports data for use across SG’s sportsbook software and sports pricing offerings, including an Esports Scoreboard Product developed and marketed by SG. Keith …

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DOWNLOAD: Superbet CEO stars in first SBC Magazine for 2020

SBC Magazine

Romanian betting operator Superbet will use an injection of cash from Blackstone to build a bigger online profile as it tries to replicate the success of its retail business.  That’s according to new CEO Johnny Hartnett, the subject of our lead interview for the first SBC Magazine of the year, which is now available to download HERE. Hartnett, who joined …

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SBC’s Year In Review: November’s big betting news

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This tenth edition looks at November and more specifically at an interview with BtoBet’s CEO Alessandro Fried, the future of retail, Trustly’s Pay N Play celebrations and the four pillars supporting state lottery success. Alessandro …

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Keith O’Loughlin: The four pillars supporting state lottery success for Scientific Games

OpenMarket

Scientific Games is now serving seven lotteries with sports betting solutions in Canada, Europe and Asia after a second half of 2019 littered with lottery contract wins. After closing the summer by finalising a fresh deal with Milli Piyango (Turkey’s National Lottery), Scientific Games has celebrated an autumnal double by extending its player account management (PAM) and instant games partnership …

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OpenSports hits 35,000 bets per minute high for Melbourne Cup

Melbourne

OpenSports hit a peak of 35,000 bets per minute for a single operator during last week’s Melbourne Cup – Australia’s most famous annual thoroughbred horse race. At peak betting times, the maximum number of bets per minute was 35 per cent higher than the previous record across 21 years of taking bets on the race. OpenSports, said parent company SG …

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What drives betting innovation: operators, players or suppliers?

innovation

Innovation is a buzzword that routinely dominates the industry agenda. From a sports betting supply standpoint, innovation often comes in the form of new proprietary features, which combine to deliver a new future for sportsbook personalisation. You can read a full series on the subject here. Yet, within this popular summer series focused on the importance of pricing, risk management, AI …

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Scientific Games adds sports betting to Dutch Lottery deal

Nederlandse Loterij

Scientific Games will deliver the Dutch Lottery’s players with a full sports betting solution across mobile and desktop after extending its partnership with Nederlandse Loterij. Having previously provided Nederlandse Loterij – the largest gaming company in the Netherlands – with OpenPlatform player account technology and lottery instant games, Scientific Games has added the sports offering through OpenSports. OpenSports is the …

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