Tag Archives: Keith O’Loughlin

Keith O’Loughlin: The four pillars supporting state lottery success for Scientific Games

lottery

Scientific Games is now serving seven lotteries with sports betting solutions in Canada, Europe and Asia after a second half of 2019 littered with lottery contract wins. After closing the summer by finalising a fresh deal with Milli Piyango (Turkey’s National Lottery), Scientific Games has celebrated an autumnal double by extending its player account management (PAM) and instant games partnership …

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OpenSports hits 35,000 bets per minute high for Melbourne Cup

Melbourne

OpenSports hit a peak of 35,000 bets per minute for a single operator during last week’s Melbourne Cup – Australia’s most famous annual thoroughbred horse race. At peak betting times, the maximum number of bets per minute was 35 per cent higher than the previous record across 21 years of taking bets on the race. OpenSports, said parent company SG …

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What drives betting innovation: operators, players or suppliers?

innovation

Innovation is a buzzword that routinely dominates the industry agenda. From a sports betting supply standpoint, innovation often comes in the form of new proprietary features, which combine to deliver a new future for sportsbook personalisation. You can read a full series on the subject here. Yet, within this popular summer series focused on the importance of pricing, risk management, AI …

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Scientific Games adds sports betting to Dutch Lottery deal

Nederlandse Loterij

Scientific Games will deliver the Dutch Lottery’s players with a full sports betting solution across mobile and desktop after extending its partnership with Nederlandse Loterij. Having previously provided Nederlandse Loterij – the largest gaming company in the Netherlands – with OpenPlatform player account technology and lottery instant games, Scientific Games has added the sports offering through OpenSports. OpenSports is the …

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Keith O’Loughlin, SG Digital: Reimagining Scoreboards

Scoreboards

SG Digital SVP Keith O’Loughlin explores the importance of streamlined visualized data for sports bettors.  As sports betting continues its growth, both in established markets and in the rapidly expanding U.S. space, focus shifts from launches and go-lives to providing unparalleled player experiences. The entertainment landscape is constantly evolving, and with the upward trajectory of the U.S. sports ecosystem, player-centric …

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SG Digital launches ‘next level’ scorecards Match HQ

SG Digital

Delivering new ‘player first engagements’ and dynamics across its sportsbook network, SG Digital – the interactive arm of Nasdaq-listed Scientific Games Corporation (SGC) – has launched new live score product ‘Match HQ’. Match HQ offers a diverse range of match tailored scoreboard cards for US and European sports audiences. It has been developed by SG Digital’s innovation studio Red7, offering sportsbook clients …

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Betting on Sports to deliver biggest ever exhibition space

With just over three months to go until the doors open at Betting on Sports, time is running out for companies to book their spot. Giving the chance to meet and talk to over 160 gambling operators, Betting on Sports – which returns to Olympia London from 17-20 September – is now firmly established as the leading sports betting industry …

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Keith O’Loughlin, SG Digital: Bringing five key modules under the OpenSports umbrella

Scoreboards

SG Digital has reorganised its set of sports betting products into five OpenSports modules that can be “mixed and matched” to meet the specific needs of a customer. We spoke to Keith O’Loughlin, SVP of Sportsbook and Platforms at SG Digital, to find out more about the new set up, how it benefits the company’s existing partners, and why it …

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SG Digital: The tech tools and knowledge to “win” in the US sports betting market

Scoreboards

SG Digital’s Keith O’Loughlin said that the technology behind the recent OpenSports rebrand is “underpinned” by an OpenAccelerate program that helps an operator get to market quickly, run its day-to-day operations, and “win” in the market. Speaking at last month’s Betting on Sports America conference, O’Loughlin said that OpenAccelerate provides vital support to the “four key pillars” of this new …

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Scientific Games marks new sportsbook era launching OpenSports suite

Nasdaq-listed gambling technology group Scientific Games Corporation (SGC) has detailed a new dawn for its SG Digital division, launching new vertical ‘OpenSports’ – an ‘unparalleled suite’ which will maintain its entire sports betting product inventory. Updating the market, SGC states that the launch of OpenSports marks ‘the transformation of its Sportsbook product vision’, delivering an enhanced stack of solutions and …

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