Tag Archives: Keith Moor

National Lottery aims for record coverage of Team GB’s Tokyo campaign

National Lottery operator Camelot Group has launched the ‘lottery’s largest-ever brand campaign’– a summer-long, fully integrated multi-channel push to remind players that they’re supporting Team GB and ParalympicsGB athletes in Tokyo every time they play a National Lottery game. Adverts for the campaign will run across TV, Radio, Digital and high-impact OOH, as well as on all owned National Lottery channels and in 44,000 National …

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Camelot highlights good causes in new national ad campaign

Camelot, the incumbent operator of the UK National Lottery, has initiated a new advertising campaign emphasising the positive impacts the group’s Good Causes funding has on different aspects of British society. Voiced by veteran TV personality Dermot O’Leary, the campaign first aired on 1 May with a 60-second spot during a broadcast of ITV’s Game of Talents, and will run …

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National Lottery takes full coverage of ITV Saturday night primetime

The National Lottery has regained its terrestrial Saturday night primetime coverage, securing sponsorship of three back-to-back ITV shows. Beginning 19 December, the National Lottery will serve as headline sponsor of ITV1’s Saturday night roster of ‘The Masked Singer’, ‘The Voice UK’ and ‘Ant & Dec’s Saturday Night Takeaway’. The deal represents the first time ITV has allowed a single advertiser …

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National Lottery reimagines ‘It Could be You’ for a new century

Camelot Group has launched the National Lottery’s new nationwide advertising campaign, repurposing its flagship main lottery draw tagline ‘It Could be You’. The campaign, which was developed by London creative agency Adam&Eve DDB, will see the National Lottery return to its original tagline launched in 1994. Debuting this June across terrestrial TV, radio and digital formats, the campaign will feature …

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Camelot launches new ad campaign to thank National Lottery players

Camelot Group has launched a new TV advertising campaign, which looks to thank National Lottery players for supporting local and national projects during the coronavirus crisis. Up to £600m has been raised so far in support of charities and organisations affected by the pandemic, with the National Lottery raising £30m each week on average. The TV advert will form part …

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National Lottery launches new campaign celebrating 25-years of UK support

The National Lottery has launched its new UK-wide advertising campaign ‘The Magic Number’, celebrating its 25th Anniversary. Developed by London advertising agency Adam&eveDDB on behalf of Camelot UK, the campaign celebrates 25-years of the National Lottery supporting UK charities, social directives, sports development programmes, the arts, culture and heritage conservation. Having drawn its first lottery on 19 November 1994, the National …

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Brand focused Camelot appoints Keith Moor as new marketing lead

UK National Lottery operator Camelot Group has confirmed the inbound appointment of Keith Moor as new Chief Marketing Officer (CMO). Moor is the current CMO of Santander UK and is expected to join Camelot’s executive leadership team from September 2019. The executive will be tasked with leading marketing strategy and media planning for the National Lottery, including the responsibility of …

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