Tag Archives: Kate Bird

Sun Bets launches #YOUBETCHA TV campaign

SBC News Sun Bets launches #YOUBETCHA TV campaign

New UK betting market entrant Sun Bets has announced the launch of its first ever TV advertising campaign #YOUBETCHA, as the News UK and Tabcorp joint-venture seeks to establish its brand with the general public. The campaign has been created by News UK in-house agency Pulse, following this August’s official launch of Sun Bets within the highly saturated UK online …

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Sun Bets aims to bring a distinctive voice to UK sports betting

SBC News Sun Bets aims to bring a distinctive voice to UK sports betting

New sports betting website Sun Bets believes that there is plenty of room for an operator that carries The Sun newspaper’s distinctive voice, and that it won’t simply be rubbing up against Paddy Power’s position in the market. News UK’s Betting & Gaming Marketing Director Kate Bird explained that comparisons could be made between the two brands because of the …

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