Skidförbundet, the Ski Association of Sweden, has announced that Svenska Spel will serve as its new ‘principal partner’ for the next five years. Through the agreement, the state-owned lottery and betting shop operator will become the lead sponsor of Sweden’s pro-skiing federation, committing an investment of SEK 125 million (€12.5 million) in Skidförbundet’s pro-athlete and youth development programmes. Svenska Spel’s …
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