Tag Archives: Kaizen

New €3.8m Kaizen Foundation to ‘drastically change lives’

SBC News New €3.8m Kaizen Foundation to ‘drastically change lives’

Kaizen Gaming has officially established the Kaizen Foundation –  a charity organisation dedicated to supporting non-profit organisations. The European gametech company will be the sole financial backer of the foundation’s initiatives and programs – which will aim to have a significant impact in every country Kaizen Gaming operates.  The company has outlined that its projects will come to fruition in …

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Betano nets FC Porto shirt sponsorship to turbocharge Portuguese vision

SBC News Betano nets FC Porto shirt sponsorship to turbocharge Portuguese vision

Betano has secured peak brand coverage across Portuguese football, becoming the principal partner of SuperLiga champions FC Porto. The pan-European sportsbook property of Kaizen Gaming, Betano announced that it had secured a four-year agreement to serve as the Dragões front-of-shirt sponsor. Of significance, the sponsorship agreement sees Betano obtain an active relationship with Portuguese football’s ‘Big-3’ clubs of Porto, Benfica …

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Scout Gaming links with Betano Brazil to continue international expansion

SBC News Scout Gaming links with Betano Brazil to continue international expansion

Scout Gaming has moved to strengthen its international growth strategy, striking an agreement with Kaizen Gaming’s Betano Brazil brand. The agreement will see the B2B daily fantasy sports, sportsbook and fantasy sports betting provider supply its odds product to the Betano brand, with a specific focus on the group’s Brazilian market operations. Scout aims to provide Betano players with fantasy …

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Kaizen Gaming appoints LeanConvert as digital optimisation agency 

Kaizen Gaming has appointed digital optimisation agency LeanConvert to enhance its on-site customer conversion and UX disciplines across its flagship brands of Stoiximan (Greece) and Betano (Europe). The Hellenic and pan-European online gambling group has appointed LeanConvert to serve as its lead optimisation agency providing detailed insights on onsite behavioural analytics, enhancing Stoiximan and Betano € multi-million campaigns. Moving forward, …

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