Betano has announced that it has been granted the naming rights of Série B of the Brazilian Championship. As the second division is rebranded to Série B Betano 2023, the operator gains visibility on LED panels, central and inflatable pre-match carpet, as well as carpets on the pitch during games. Further brand exposure includes logos on the benches, custom replacement …
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Betano has inked with NBA star Giannis Antetokounmpo who becomes the operator’s first-ever global brand ambassador. A two-time NBA MVP and 2021 NBA Champion, Antetokounmpo joins the online sports betting and gaming operator in a partnership that will include branded content, events and community outreach work throughout the Betano markets. George Daskalakis, Co-Founder and CEO, Kaizen Gaming, said: “We could …
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Kaizen Gaming’s Betano sportsbook brand has signed a regional partnership with FIFA, becoming the official sponsor of the Club World Cup. The deal makes Betano the partner of the tournament, which kicked off last week in Morocco, in Europe and South America, and builds on the operator’s partnership with the global football governing body late last year. In a major …
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Gameplay risk management platform provider Greco has agreed to supply its risk engine to Kaizen Gaming in a partnership that it believes will further enhance the operator’s player management strategy. The engine, which will be rolled out across Kaizen’s Betano and Stoiximan brands, draws upon theoretical value modelling and behavioural analysis to help operators understand player risk and value. Ozric …
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Betano has revealed that it will be holding the naming rights for the Copa do Brasil until 2025. Whilst the deal was announced by local news outlet Maquina do Esporte, the bookmaker was aided by Brax in its decision – the agency that holds the commercial rights of the championship for the next three years. The Kaizen Gaming-owned company is …
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Kaizen Gaming and its gaming brand Betano have launched in a North American market for the first time, debuting in Ontario, Canada. Betano is providing a portfolio of over 30 sports and more than 1,000 casino games to players in the Canadian province. The gaming brand has gone live in Ontario during the peak season of all major sports leagues, …
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FIFA has announced a major milestone in its commercial history, naming an official betting partner of the World Cup for the first time. Betano, the sportsbook brand of multinational operator Kaizen Gaming, has been selected by the football governing body, which will leverage this partnership to ‘engage and excite’ football fans around the world during the ongoing Qatar-based tournament. Kaizen …
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Betano has announced that it has become a premium partner of FC Viktoria Plzeň, now appearing on the reigning Czech League champions’ team kit. This is the first sponsorship agreement of Kaizen Gaming and its Betano brand in the Czech Republic. The top-flight club will be supported by Betano financially, meanwhile, the operator outlined the deal as a ‘key pillar’ …
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Affiliate, media and marketing professionals will gather in the dedicated zone at SBC Summit Barcelona 2022 to discuss the latest strategies, trends and regulatory challenges in affiliate marketing. The exhibition floor at the Summit, which takes place at Fira Barcelona Montjuïc on 20-22 September, will feature major companies such as Bet365, CasinoGuru News, Ebet, Kaizen Gaming, Melbet, Videoslots and XL …
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Kaizen Gaming, the international sports betting and gaming operator, has extended its partnership with games developer Leap Gaming. Last renewed back in 2021, the new deal expansion will launch Leap’s products in Romania via Kaizen’s Betano sportsbook brand, including the Instant Euro-League Legends product, alongside Nascar Streak, Football Penalty Duel, Virtual Football Cup V2 and Football Streak. Vangelis Kalloudis, Gaming …
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