Tag Archives: Kaizen Gaming

Kaizen appoints proven talent Pablo Puertas as Marketing Director

Kaizen Gaming, the online gambling subsidiary of OPAP SA, has confirmed the appointment of Pablo Puertas as Group Marketing Director.  The executive will form part of Kaizen’s new marketing leadership team, led by Chief Marketing Officer (CMO) Panos Konstantopoulos, that is charged with leading the strategic oversight and performance of Kaizen’s flagship Stoiximan and Betano brands   Puertas joins Kaizen from …

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Scout Gaming links with Betano Brazil to continue international expansion

Scout Gaming has moved to strengthen its international growth strategy, striking an agreement with Kaizen Gaming’s Betano Brazil brand. The agreement will see the B2B daily fantasy sports, sportsbook and fantasy sports betting provider supply its odds product to the Betano brand, with a specific focus on the group’s Brazilian market operations. Scout aims to provide Betano players with fantasy …

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Betano boosts Portuguese branding via FC Porto deal

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …

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SBC Leaders membership expands ahead of SBC Summit Barcelona

SBC Leaders has grown to 60 member companies ahead of its biggest meet-up to date, at this month’s SBC Summit Barcelona conference and exhibition. PAF, Apuesta Total, Nederlandse Loterij, Slots Million, Adjarabet, Retabet, BetWarrior, and the Ukrainian Gambling Council are among the new members of the exclusive group for international betting and gaming operators and operator associations. The membership has …

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Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

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Abelson Info adds Kaizen Gaming to goalscorer pricing client pool

Abelson

Kaizen Gaming has become the latest partner of the Goalscorer Pricing & Settlement (GPS) service from Abelson Info. The agreement will see Greece-based operator Kaizen Gaming optimise goalscorer markets for both its Stoiximan and Betano brands. Abelson Info, a London-based sports data and player odds specialists, already provides the GPS service to a number of tier one operators.  Clients of …

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Betano replaces NOS as principal sponsor of Sporting Lisbon

Sporting Club Lisbon has named Kaizen Gaming sportsbook brand Betano as the Primeira Liga team’s new premium sponsor ahead of the 2021/22 season. European betting and technology company Kaizen Gaming, which has been operating in Portugal since 2019, will have a presence across the club’s assets, including a prominent position on the front of Sporting’s first-team shirts, due for release on 1 July. Furthermore, the two-year partnership …

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Betano partners with Fluminense FC in second Brazilian link-up

Betano has secured its second sponsorship agreement in the Brasileiro Serie A, signing a two-year deal with Rio de Janeiro-based Fluminense FC. Under the terms of the agreement, the Kaizen Gaming operator will gain brand visibility on the front of Fluminense players shirts, with the Betano logo appearing on the team’s jerseys in the opening match of the Brazilian Cup …

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OPAP diversifies commercial make-up against continued pandemic headwinds

OPAP Q3 bounce back hurt by continued lottery declines

OPAP has reported a ‘record quarter’ for online revenue in its Q1 2021 report, offsetting significant revenue reductions in the retail sector as a consequence of continued pandemic-related lockdowns. The Athens-listed group’s online verticals ‘demonstrated significant growth’, attributed by the company to to both the COVID-19 pandemic in addition to the increased contribution made by Kaizen Gaming – the operating …

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OKTO and Kaizen Gaming link focuses on mobile payment journey

Age Verification

Gametech firm Kaizen Gaming has partnered with OKTO, enabling Stoiximan and Betano players with a seamless user experience.  The collaboration is aiming to ‘modernise the player payment experience’, as it focuses on a seamless physical-to-digital payment method through Stoiximan.Cash and Betano.Cash.  Kostas Georgoulas, Director of Strategic Accounts of OKTO, commented: “Our partnership with Kaizen Gaming is in line with our …

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