Tag Archives: Kaizen Gaming

Abelson Info adds Kaizen Gaming to goalscorer pricing client pool


Kaizen Gaming has become the latest partner of the Goalscorer Pricing & Settlement (GPS) service from Abelson Info. The agreement will see Greece-based operator Kaizen Gaming optimise goalscorer markets for both its Stoiximan and Betano brands. Abelson Info, a London-based sports data and player odds specialists, already provides the GPS service to a number of tier one operators.  Clients of …

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Betano replaces NOS as principal sponsor of Sporting Lisbon

Sporting Club Lisbon has named Kaizen Gaming sportsbook brand Betano as the Primeira Liga team’s new premium sponsor ahead of the 2021/22 season. European betting and technology company Kaizen Gaming, which has been operating in Portugal since 2019, will have a presence across the club’s assets, including a prominent position on the front of Sporting’s first-team shirts, due for release on 1 July. Furthermore, the two-year partnership …

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Betano partners with Fluminense FC in second Brazilian link-up

Betano has secured its second sponsorship agreement in the Brasileiro Serie A, signing a two-year deal with Rio de Janeiro-based Fluminense FC. Under the terms of the agreement, the Kaizen Gaming operator will gain brand visibility on the front of Fluminense players shirts, with the Betano logo appearing on the team’s jerseys in the opening match of the Brazilian Cup …

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OPAP diversifies commercial make-up against continued pandemic headwinds

OPAP Q3 bounce back hurt by continued lottery declines

OPAP has reported a ‘record quarter’ for online revenue in its Q1 2021 report, offsetting significant revenue reductions in the retail sector as a consequence of continued pandemic-related lockdowns. The Athens-listed group’s online verticals ‘demonstrated significant growth’, attributed by the company to to both the COVID-19 pandemic in addition to the increased contribution made by Kaizen Gaming – the operating …

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OKTO and Kaizen Gaming link focuses on mobile payment journey

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Gametech firm Kaizen Gaming has partnered with OKTO, enabling Stoiximan and Betano players with a seamless user experience.  The collaboration is aiming to ‘modernise the player payment experience’, as it focuses on a seamless physical-to-digital payment method through Stoiximan.Cash and Betano.Cash.  Kostas Georgoulas, Director of Strategic Accounts of OKTO, commented: “Our partnership with Kaizen Gaming is in line with our …

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Betano to challenge Liga Portugal contract break-up 

Kaizen Gaming’s Betano sportsbook subsidiary has taken legal action against Portugal’s Professional Football League (LPFP) in light of not securing the naming rights of Liga Portugal.  Betano had been favourites to replace telecom operator NOS as title sponsor of Liga Portugal, having agreed terms with the LPFP on a four-year sponsorship deal valued at €5.5 million per season. However, last …

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Stoiximan consolidation saves OPAP from year of COVID shocks

OPAP SA holds confidence in its growth strategy and future prospects, despite a tough end-of-year closing derailing its return towards financial stability.  Publishing its full-year 2020 financial results, the Athens-listed gambling group recorded a 30% revenue slump to €1.12 billion (FY2019: €1.61bn) attributed to Greece enforcing its second national lockdown during Q4, which forced OPAP to close 2/3 of its …

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Scout Gaming backs network capacity as enterprise growth continues  

Scout Gaming Group remains confident of its long-term business strategy and future commercial prospects after delivering growth to its investors. Despite numerous COVID challenges interrupting its standard trading, the Nasdaq Nordic listed B2B fantasy sports supplier recorded full-year corporate revenues of SEK 47 million (€4.6m), up 85% on corresponding FY 2019’s SEK 26 million. Revenue growth was supported by a …

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Hernando brings international experience to Kaizen board

Kaizen Gaming has strengthened its board with the appointment of Julio Iglesias Hernando as Chief Commercial Officer. Hernando will bring considerable executive experience to the role, having held the position of Chief Marketing Officer for William Hill and Mr Green, where he was responsible for 12 international markets outside of the US and UK. In addition to his bookmaking and …

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Betsson selects LeanConvert to lead marketing ROI disciplines

Betsson AB has appointed LeanConvert to serve as lead digital optimisation and conversion agency across its international portfolio of +20 brands. The specialist UX and UI agency will undertake a review of Betsson’s individual brand strategies with regards to their onsite user conversion rates and optimisation capabilities. The partnership will see Betsson marketing and web development teams supported by LeanConvert …

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