Betano is set to replace Assaí as the title sponsor of Campeonato Brasileiro Série A in a three-year deal. According to reports, the Confederation of Brazilian Football (CBF) will receive around 80 million Brazilian reais (£12.5m) per season. Assai’s last contract with Serie A was renewed at about $10m per season. The Kaizen Gaming-owned operator already holds the naming rights …
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Kaizen Gaming has announced that it will launch its flagship Betano brand in the UK market in partnership with BVGroup. Betano’s imminent UK launch is deemed the “latest milestone for the sportsbook, solidifying its global brand presence as the Official Sponsor of both UEFA Euro 2024 and the CONMEBOL Copa America 2024”. As the pan-international brand of Greek online gambling …
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Betano has announced an extended partnership with the Romanian Football Federation (FRF). Following what the pair described as a ‘very positive’ two years of working together, the deal between the Kaizen Gaming-owned operator and the governing body will now continue until 2030. A spokesperson for Kaizen Gaming highlighted in a release the pair’s ‘shared vision and innovative initiatives’ such as …
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Kaizen Gaming has officially established the Kaizen Foundation – a charity organisation dedicated to supporting non-profit organisations. The European gametech company will be the sole financial backer of the foundation’s initiatives and programs – which will aim to have a significant impact in every country Kaizen Gaming operates. The company has outlined that its projects will come to fruition in …
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Betano has extended its sponsorship of Clube Atlético Mineiro (Galo) for the upcoming season. The expanded deal – which originally began in 2021 at the beginning of the club’s successful campaigns in the Brasileirão, Copa do Brasil and Campeonato Mineiro – will see the gambling brand continue to feature on the front of the first team’s black and white shirts. …
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Kaizen Gaming‘s Betano and FC Porto are making the Dragão stadium more inclusive for fans, as the operator continues to work with the top-flight club as its betting operator partner. Last weekend, the Portuguese side introduced a new sensory room called INZONE and is addressed to neurodivergent people, individuals with difficulties in processing sensory information. Some examples of this include …
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A total 134 betting firms have now expressed interest in operating in Brazil, with the market looking set to become one of biggest in the world. Prior to the new law that was passed to regulate sports betting and online gaming, some interested gambling companies included; Kaizen Gaming (Betano), 1XBET, Meridianbet, Pixbet, Betfair, LeoVegas, Betway and Draftkings. Further operators also …
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Betano has secured a global sponsorship deal for UEFA EURO 2024, which is being held in Germany. The Kaizen Gaming-owned operator has become the first betting company to reach a partnership with UEFA. The deal follows Betano’s success in last year’s FIFA World Cup held in Qatar, also being named the first official partner of the global competition. George Daskalakis, …
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BETER has announced a new partnership with GameTech company, Kaizen Gaming. The deal, which was supported by Betbazar, will see Kaizen Gaming receive access to BETER’s esports and sports content. Included in the partnership is Setka Cup table tennis as well as ESportsBattle tournaments, with additional disciplines set to be added soon. Gal Ehrlich, CEO at BETER, stated: “Kaizen Gaming, …
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This year’s SBC Summit Barcelona will once again bring together the top thought leaders from the industry’s hottest affiliates, the biggest media platforms, and the most innovative marketing suppliers and agencies, who will converge in the dedicated ‘Affiliate, Marketing & Media Zone.’ The zone aims to provide 15,000 delegates with valuable insights into the latest trends, regulatory challenges, and technological …
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