Tag Archives: Juventus

New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …

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Better Collective Spotlight: France’s final World Cup push tops tipster roundup on bettingexpert

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The World Cup semi-final between France and Belgium came out as the top match in 2018 across the bettingexpert tipster community. The match finished 1-0 at the Krestovsky Stadium, as Barcelona’s Samuel Umtiti scored the only goal to take Les Bleus into the final. As part of the Better Collective Spotlight series, SBC News also learned that France’s subsequent victory over …

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SBC’s On The Ball – The leaks that rocked football

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition picks out some of the key stories from the leaks by German magazine Der Spiegel. Leaks, leagues and deceit The leaks of German magazine Der Spiegel sent shock waves through world football, unearthing information that could …

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AgiproNews’ Italian View: Serie A sponsorship reality contradicts Luigi’s tough narrative

The new Serie A season kicked off on 18 August, with Italian football clubs securing a reported €125 million in lead shirt sponsorship revenues. According to data collected by Italian sports business news source SportEconomy’s ‘football shirt sponsor index’, Serie A football clubs continue to grow their lead partnerships, which have grown year-on-year since 2015, when combined Serie A sponsorships …

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Ronaldo and Messi top Goal list despite early World Cup exits

InCrowd

Data from global football publisher Goal proves that despite early exists, Ronaldo and Messi were still the stars of the 2018 World Cup, with Neymar close behind. Over the course of the World Cup, more than 159 million fans engaged with Goal through a combination of its websites, mobile apps and social accounts, 111 million of which came through its 38 …

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AgiproNews’ Italian View: Calcio eagerly awaits the Ronaldo factor

Italian betting and football stakeholders have suffered a summer of discontent, with no Azzurri representation at Russia 2018 and the new Lega-5Star coalition government implementing a blanket ban on betting advertising and sponsorships across all sports and media formats. Navigating a disruptive summer, Italian betting, media and sports have called for any good news story… Step forward Cristiano Ronaldo and …

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Winning Post – The implications of Italian regulations

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Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Italy: commercial gambling – ad ban demonstrates failure to communicate Further to last week’s reports, Italy’s council of Ministers approved the so called ‘Dignity Decree’on Monday which introduced a blanket ban on …

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SBC’s on the Ball – Ronaldo’s Italian job

As both the World Cup and the transfer window simultaneously reach fever pitch, there’s been a plethora of business news from the world of football. This edition looks at the potential transfer of football’s biggest star and the astonishing viewing figures that are being drawn by the World Cup. Ronaldo’s remarkable move In a transfer that would send shockwaves throughout …

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British bettors turning attention to scintillating Scudetto race

As the Premier League fizzles out in mundane fashion, British bettors are turning their attention to the dramatic finish in Italy, after Kalidou Koulibaly’s last minute header injected new life into the Serie A title race. Oddschecker revealed that last Sunday’s crunch tie between Napoli and Juventus attracted eight times more betting interest than the Milan derby from earlier in …

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SBC’s On The Ball: Europe in focus

After a breathtaking week of Champions League football, this edition of On The Ball analyses the repercussions of the latest round of European fixtures, as well as looking at some of Europe’s top clubs. Esports expansion for Manchester City After crashing out of the Champions League at the hands of Liverpool, Manchester City announced a new partnership with renowned Korean …

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