Tag Archives: Julian Fernandez

ISG scores La Liga matchday virtual ads deal with Mediapro

Live sports advertising specialist Interregional Sports Group (ISG) has significantly expanded its European football profile, announcing that it has secured the publishing rights for Spain’s La Liga  pitch-side virtual perimeter and virtual goal-side advertising inventory. Updating stakeholders, ISG informs that it has secured a three-season partnership with sports agency Mediapro managing pitch-side advertising for 53 La Liga games. ISG details …

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Project11 expands portfolio with Atlético Madrid fixtures

Project11 has announced the addition of 22 home and away Atlético Madrid fixtures, enabling brands to benefit from more La Liga advertising opportunities than ever before. This addition to Project11’s La Liga offerings, which currently includes perimeter advertising at 36 Real Madrid and Barcelona away fixtures, will deliver the opportunity to further increase brand exposure using Digital Billboard Replacement (DBR) technology. …

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