Football.com has leveraged its brand ambassador partnership with veteran football manager Jose Mourinho in a new TV commercial. The advert features the AS Roma head coach taking viewers through European football history, accompanied by violin music, specifically visiting the most notable moments throughout his career. One of football’s most decorated managers, Mourinho claimed league titles in four different countries – …
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José Mourinho has been named a Brand Ambassador for newly launched football gaming, betting and media platform, Football.com. An icon in the sport, Mourinho will provide his expertise and insights with the aim of enhancing the overall experience for football and gaming fans. The current A.S Roma Manager will also be doing exclusive monthly articles, where he will speak of …
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Italy’s Serie A will be covered on BT Sport in the UK, following a deal between the league and the subscription-broadcaster. The three-season contract will see BT Sport conduct live broadcasts of all Italian top-flight matches until 2024, beginning on 21 August. Every match will be broadcast on the opening round of fixtures, whilst at least five live games shown …
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With confirmation that a limited number of fans will be able to return to live sporting events across parts of England, it looks like we could soon be enjoying that matchday experience once more. Nick Haynes from Form Labs explains why the lack of fans has also been a detriment to the home team advantage. We’re already a quarter of …
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Nick Haynes from Form Labs – a division of Bettorlogic – rounds off the week with a breakdown of the week’s sporting activity. He assesses whether there’s any truth to the idea that international breaks have a negative impact on domestic football and how Tottenham may fare against Manchester City. The international break can be perceived in different ways by …
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Out-of-work football manager, Jose Mourinho fronts Paddy Power Games’ new campaign ‘Special’, promoting the bookmaker’s £40,000 daily jackpot prize. The nationwide campaign co-developed by creative advertising agency VVCP London sees a ‘humble Mourinho’ detail to audiences advice on ’what it takes to be special’ – spoofing the most controversial moments of Mourinho’s career. Publishing a blog post announcing the campaign, Paddy …
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Online odds comparison site, Oddschecker has revealed that the market for Manchester United’s next manager was its third most popular of 2018. The only markets that Jose Mourinho’s successor trailed on was the Grand National and Eurovision, with Oddschecker analytics detailing 43% more traffic on the Manchester United manager page than the highest viewed market during the Cheltenham Festival in …
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After a frantic start to the club season, we head into an international break for the inaugural round of fixtures from the much-maligned UEFA Nations League. This edition of On The Ball looks at potential rule changes to the Premier League, as well as some significant progression to La Liga’s US expansion. Catalan Derby in Miami? After protests from both …
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Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …
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The English Football Association has revealed that for the upcoming season, red and yellow cards will be handed to managers for touchline misconduct. The sanctions will be enforced in the FA Cup, Football League, EFL Cup, EFL Trophy and National League, however in the Premier League managers will receive a verbal caution if the officials deem they have behaved irresponsibly. …
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