PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California. The partnership saw the creation of a new sponsorship category, underlining the UFC’s continued quest for marketing expansion. At the hugely successful event, PokerStars enjoyed a branded presence inside the world-famous Octagon at UFC’s final Pay-Per-View …
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Anthony Cousins – Unibet targets UFC turnover records in 2016
With the media frenzy around the Aldo vs McGregor fight and Ronda Rousey’s surprise defeat, 2015 was certainly the highest profile year in the history of UFC. We caught up with Unibet’s Head of Sportsbook Anthony Cousins, to discuss their official betting partnership with UFC, reflect on a record breaking 2015 and look ahead to 2016. _____________ SBC: Anthony, as …
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