Tag Archives: Johnny Devitt

Betfair seeks creative switch following departure of CMO Johnny Devitt

SBC News Betfair seeks creative switch following departure of CMO Johnny Devitt

FTSE bookmaker Paddy Power Betfair (PPB) is set to review the creative advertising strategy and set-up of its Betfair brand, following the departure of Johnny Devitt as Chief Marketing Officer. UK advertising news source CampaignLive has reported that Betfair marketing will no longer be serviced by London agency Lucky Generals as its lead creative account. In recent months, PPB has …

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Gav Thompson departs as Paddy Power CMO

SBC News Gav Thompson departs as Paddy Power CMO

The completed merger of ‘Paddy Power – Betfair’, has seen Paddy Power Chief Marketing Office (CMO) Gav Thompson, step down from his Paddy Power senior management position. ‘Paddy Power – Betfair’ group marketing initiatives are set to be merged and led by Betfair CMO Johnny Devitt, who has previously served as Paddy Power Head of Marketing & Acquisitions (2011-2013). Thompson …

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Cubo wins Betfair brand lead account

SBC News Cubo wins Betfair brand lead account

London creative strategy agency Cubo, has been awarded Betfair’s brand management account ahead of the start of the new Premier League season on 8 August. Cubo will launch and manage the operator’s first ‘above-the-line’ campaign for the start of the English football season titled “More to Play For”. The campaign will utilise multiple media channels including TV, Radio, Press and …

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MediaCom wins Betfair £15 million European media account

SBC News MediaCom wins Betfair £15 million European media account

Betfair has confirmed that it has awarded its £15 million European media planning and buying account to international media agency MediaCom. MedicCom will replace Havas Media Group agency Arena, who declined to re-pitch its services to Betfair, Arena had been lead media planner for Betfair since 2013. Betfair had announced it would conduct a European media planning and buying review …

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Betfair calls for media planning review

SBC News Betfair calls for media planning review

Betfair has confirmed that it will undertake a review its European media buying account handled by Havas Media Group agency; Arena. The review of the sports betting operator’s media planning has been called by newly promoted Chief Marketing Officer (CMO) Johnny Devitt. Betfair had created the CMO role for Devitt following the departure of Brand Director Mark Ody, merging the …

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Betfair appoints Johnny Devitt as new Chief Marketing Officer

SBC News Betfair appoints Johnny Devitt as new Chief Marketing Officer

Betfair has appointed Director of Online Marketing Johnny Devitt as Chief Marketing Officer (CMO). Industry news source EGR Magazine, confirmed the appointment of Devitt who will take over marketing and branding initiatives for Betfair. The operator had created the senior management role following the departure of former Brand Director Mark Ody as Betfair merges online marketing and branding responsibilities under …

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