Tag Archives: John Harlow

The US sets “new benchmark” for extracting value from sports betting

data

As the post-PASPA revolution rolls on, the US will “set a new benchmark” for how sports leagues and rights holders try to extract value from its nascent sports betting market. That was a prediction made by David Lampitt, Managing Director of Group Operations at Sportradar, as part of last month’s Betting on Football conference. Speaking on the ‘Data – do …

Read More »

Sky Bet and bet365 launch Perform’s new Opta Fast Player Statistics Feed

Sky Bet

Sky Bet and bet365 have been confirmed as the launch partners for the new real-time Fast Player Statistics Feed from Perform – a service powered by live sports data from Opta. The two leading operators are the first to develop in-play products powered by the new feed, which supplies highly detailed in-play statistics for automated live trading and fast settlement …

Read More »

Danske Spil launches Perform’s Watch & Bet Retail service

Danske Spil will bring premium live sports video to customers throughout shop opening hours after launching the new new high resolution Watch & Bet Retail service from Perform across its land-based retail estate. The service includes thousands of premium and well-timed streams for Danish bettors, including La Liga, KHL and WTA tennis, along with stats to aid betting decisions and …

Read More »

Perform Group’s John Harlow: Reinventing the role of the second-screen for betting

Amazing - Copyright: wavebreakmediamicro / 123RF Stock Photo

Last week, John Harlow, SVP for Betting at Perform Group, revealed the slogan that explains why they’re seeing such interest in more detailed player data – ‘The game is the same, but the fan has changed’. Seven days on, we asked him to explain how much of this behaviour change is a derivative of fantasy sports, and tease some of …

Read More »

Perform Group’s John Harlow: “The game is the same, but the fan has changed”

Sports fan - Copyright: tnn103eda / 123RF Stock Photo

Opta Sports, a leading international sports data and analytics provider, has been operated as a wholly owned subsidiary of Perform Group since 2013. We caught up with John Harlow, Perform’s SVP for Betting, who outlined how sportsbooks are leveraging fan awareness of Opta’s data to power innovative, entertaining betting experiences. Harlow also talked about compiling insight into changing fan preferences, …

Read More »

John Harlow – Perform Opta 3D: Why visualisation is a key dynamic for bookmakers

Having launched Betsson AB as the first betting customer of Opta 3D football visualisations services, SBC speaks to John Harlow SVP of Betting for Perform Group, on why industry stakeholders are placing a higher emphasis on delivering immersive product capabilities to boost player engagement. Harlow details to SBC the new trading and user dynamics brought to market by Opta 3D, …

Read More »

Betsson ups user in-play dynamics with Perform’s ‘Opta 3D’ football visualisation

Updating the market, Stockholm-listed Betsson Group has become the first betting operator to integrate Perform Group’s new ‘Opta 3D’ football visualisation product. The new Opta 3D content vertical will be integrated across Betsson’s European sports betting portfolio, starting with Betsafe UK. Moving forward, Betsson customers will gain access to Opta’s ‘highly detailed and captivating live visualisations’ for the Premier League …

Read More »

Perform adds professional betting commentary to it’s live streaming portfolio

BetBright - Copyright: ramirezom / 123RF Stock Photo

Following last month’s launch of custom betting commentary with Unibet, Perform has partnered with ICS, to offer professional betting commentary through its custom betting commentary product. As part of the partnership, the  commentary will be available on any match, in any language in Perform’s live streaming portfolio. Custom betting commentary allows clients to deliver personalised messages, betting trends and insight …

Read More »