Tag Archives: John Gordon

BtoBet integrates Incentive Games content

Incentive Games has secured a new agreement with BtoBet which will see a number of Paid-to-Play virtual sports games integrated into the iGaming platform provider’s content portfolio. The new content, according to BtoBet, will be ‘particularly adept to the player requirements in Europe, Africa and Latin America’, and will help operators drive additional revenues in regions where there is limited …

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FES and Incentive Games launch esports prediction game

US iGaming firm Full Engagement Sports (FES) has partnered with UK-based software developer and gamification specialist Incentive Games to launch an esports bracket-challenge game. The agreement comes after the duo met at last year’s Betting on Sports America in New Jersey. FES’ new app will launch with a free-to-play prediction game with the view to ultimately offer parimutuel betting options …

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John Gordon: Incentive Games – Putting the Reality into Virtual

John Gordon CEO and Co-Founder of betting innovation studio Incentive Games, details to SBC audiences that filling live sports void won’t be as easy as bookmakers simply expanding their virtual sports inventories. Reality bites as COVID-19’s lockdown raises critical questions of bookmaker’s product planning, delivery and all-round engagement capacities.  ___________________ The landscape of gambling has been changed dramatically by the …

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Singular boosts gaming offering with Incentive Games deal

iGaming platform provider Singular has strengthened its games offering after agreeing to integrate Incentive Games’ Paid-to-Play Virtual Sports products and its Free-to-Play Sports Tools for Acquisition and Retention (STAR). Under the agreement, Incentive Games will supply its white-label, multi-sport, multi-league portfolio to Singular. “We are thrilled to make Incentive Games accessible to our Tier 1 network of clients,” said Robert …

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Gamification Guru Yu-Kai Chou joins Incentive Games advisory

Edinburgh-based industry software development studio Incentive Games, has announced that it has significantly expanded its gamification capacities, appointing renowned digital games strategist Yu-kai Chou to its corporate advisory. The author of ‘Actionable Gamification’, Chou is the designer of the ‘Octalysis Framework’, a leading strategy for the effective gamification of products and services across multiple sectors. Considered a trusted figurehead in …

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Paddy Power faces legal action over Solskjaer Brexit dig

Paddy Power has been threatened with legal action for failing to consult Manchester United interim manager Ole Gunnar Solskjaer for using his likeness to support a dig at the current Brexit situation. The 46-year-old Norwegian, who has enjoyed such success at Old Trafford since replacing Jose Mourinho in December, reportedly reacted by saying that Paddy Power will have “big problems” …

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BetLion forms alliance with Incentive Games targeting new African appeal

Betting innovation studio Incentive Games (formerly Premier Punt Group) has confirmed two major announcements strengthening its industry position as the firm targets significant growth this 2019. Updating the market, Incentive Games becomes the lead development partner for leading East African bookmaker BetLion. The partnership will see Incentive Games develop a tailored ‘free-to-play’ proposition for BetLion, a brand that seeks to …

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Immersive B2B focus sees Premier Punt rebrand to Incentive Games

Incentive

Industry fantasy sports operator Premier Punt Group has fully rebranded its business entity to Incentive Games. Issuing a market update, the company detailed that its rebrand reflects the company’s move towards becoming an industry sportsbook games and application developer. In recent months, Premier Punt has restructured its operations, seeking to deliver a broader portfolio of products to betting incumbents, with its …

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Betting on Football puts the World Cup in the spotlight

World Cup

More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …

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John Gordon – Premier Punt – bridging the gap between fantasy football and sportsbooks

Daily fantasy sports operator Premier Punt credits the integration of its fantasy and sportsbook betting platforms for standing out in in a saturated market. Since being awarded a license by the Gambling Commission in April, Premier Punt has aimed to offer a sportsbook product that is specifically tailored to attract DFS players, focusing on individual player bets.   The operator’s …

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