Asian-focused bookmaker Dafabet has boosted its football status by agreeing a two-year official betting partnership with the 2015/16 Premier League champions Leicester City. The partnership, designed to further Leicester City’s international presence, will see Dafabet branding across both LED advertising boards and interview backdrops at the King Power Stadium. The global betting brand will also be pushing special price boosts on …
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Sponsorship Spotlight – Doubling up on Premier League sponsorship
Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on …
Read More »John Cruces fails to challenge the leaders at Chepstow
Alan Alger of Betway retained his position at the top of the leaderboard, after John Cruces failed to muster a serious ‘Tipster Challenge’ at Chepstow Races. Cruces, Head of Sports Marketing and Sponsorship for Dafabet, picked out just a single winner in 5/4 favourite Valseur Du Granval, one of three winners for our experts across the day’s action. Timeform held on …
Read More »Dafabet’s John Cruces takes the Tipster Challenge at Chepstow
John Cruces, Head of Marketing Operations at Dafabet, has agreed to take the Tipster Challenge at Chepstow Races. He is the latest industry guest to compete alongside Timeform and Stephen Harris, the Horse Racing Guru at bettingexpert. Our regular tipsters currently sit 4th and 5th on the Tipster Challenge leaderboard, with point averages of 2.62 and 1.00 respectively. Cruces will …
Read More »Harris takes bettingexpert into Tipster Challenge contention
Stephen Harris, the Horse Racing Guru at bettingexpert, stood out from the crowd on a slow day for our experts in the Tipster Challenge at Yarmouth. Harris returned three winners and a total of 12.33 points to move past SBC News into second place on the leaderboard. However, he remains more than 15 points behind the table topping Guests, represented …
Read More »Dafabet looks to increase ‘Guests’ lead in the Tipster Challenge
John Cruces, Head of Marketing Operations at Dafabet, is the latest industry expert to take the Tipster Challenge on SBC News. He will be competing as the ‘Guest’ tipster at Yarmouth Races, alongside regulars Stephen Harris and Timeform. Cruces arrives at a favourable time, after Darren Haines (Heavyweight Sports) stretched the Guests lead to over 15 points last time out. …
Read More »Dafabet extends sponsorship deal with Sunderland AFC
Dafabet has announced that they have agreed a new deal to continue as Sunderland AFC’s main sponsor until at least 2019. The company first announced the partnership with Sunderland in the summer of 2015, and will become one of the longest serving principal partners in the club’s history. As part of the deal, Dafabet will undertake a number of match day, …
Read More »Dafabet extends World Snooker’s ‘The Masters’ title sponsorship
Isle of Man online bookmaker Dafabet has announced that it has extended its title sponsorship of Snookers’ ‘The Masters’ tournament for a further three years. Dafabet has been title sponsor of the snooker ‘Triple Crown’ tournament since 2014, which this year will feature a winner’s prize of £200,000. The Masters, which sees the world’s top sixteen players compete at London’s …
Read More »Dafabet nets Burnley FC shirt sponsorship
Lancashire football club Burnley FC will return to the Premiership with Dafabet as its official shirt sponsor. Today ‘the Clarets’ announced that it had signed record two-season shirt sponsorship agreement with Isle of Man-based online betting operator. Adhering to FA rules, the betting operator agreed to offer sponsorship space on all junior football shirts to promote Burnley FC’s community projects. …
Read More »Celtic FC scores ‘biggest ever’ Scottish football shirt sponsorship with Dafabet
Philippines and Isle of Man based online betting operator Dafabet has secured Scottish football’s ‘biggest ever’ shirt sponsorship deal with Celtic FC. Dafabet marketing agreed a four-year sponsorship terms with The Bhoys, and will see its brand co-promoted on the Celtic 2016/17 jersey with Irish cider brand Magners (Dafabet to feature shirt front, Magners on jersey back). Celtic governance was …
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