June 7, 2021
Coral has launched its new marketing campaign and podcast to ‘engage with the passion of football fans’ during the UEFA Euro 2020 championships. Proclaiming to be the most rewarding bookmaker for football fans this summer, Coral has launched its new ‘Matchday Rewards’ campaign that will allow its customers to unlock prizes during each Euro 2020 football match. “Coral wanted to …
Read More »November 13, 2020
Supporting its football markets and content, Coral has launched its first podcast ‘All to Play For’ produced by social media publisher JOE. Launched this Thursday, Coral’s All to Play For podcast is hosted by comedian Tom Davies and former Premier League and England international Joe Cole as show anchor. The podcast aims to blend expert opinions provided by special guests, …
Read More »August 12, 2019
Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …
Read More »August 9, 2019
Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media. The ‘long-form’ video and audio show is hosted by Sky Sports …
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