Tag Archives: Joakim Mörnefält

Svenska Spel renews Happy F&B as brand development agency 

Svenska Spel will continue to work with Stockholm marketing agency Happy F&B as lead ‘brand development’ agency for Sweden’s national lottery and games company. The renewal follows an internal review carried out by Svenska Spel management, which examined all company marketing disciplines and existing agency relationships. Despite working across Svenska Spel marketing campaigns since 2018, Happy F&B was required to re-pitch …

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Svenska Spel appoints Erika Svanström as Group Public Affairs lead

Svenska Spel has confirmed the appointment of Erika Svanström as new Group Head of Public Affairs, leading the management of the Swedish state-owned gambling operator’s corporate relationships with all national stakeholders. Svanström, who is set to join Svenska Spel’s executive management team on 2 November, has formally served as a corporate advisor to Svenska Spel governance through her personal consultancy …

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Kajsa Nylander joins Svenska Spel as new sustainability manager

Svenska Spel has boosted its leadership team after confirming the appointment of Kajsa Nylander as the company’s new Sustainability Manager. As part of her new role, which will begin on 27 January 2020, Nylander will oversee the implementation of responsible gambling initiatives as part of the Svenska Spel sustainability strategy.  Joakim Mörnefält, communications director at Svenska Spel, commented: “Kaja’s solid …

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Svenska Spel appoints Scarlett Roa as sustainability lead for revamped Swedish gambling market

Swedish state-owned gambling operator Svenska Spel has confirmed the appointment of Scarlett Roa as new Sustainability Manager. Roa joins Svenska Spel’s management from Stockholm communication and brand management agency Authority AB, where she served as Deputy Operations Officer. A seasoned executive in corporate communications and stakeholder management, Roa will lead Svenska Spel’s sustainability and responsible gambling initiatives and planning. Furthermore, Roa …

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