On Monday Ladbrokes announced a deal which gives them exclusive naming rights to two of the biggest events in Snooker next month. We caught up with PR Manager Jessica Bridge to discuss the deal and its importance to Ladbrokes as part of a growing portfolio of sporting sponsorships. SBC: Hi Jessica. Ladbrokes recently signed a deal with World Snooker to …
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Ladbrokes – Star Wars ‘Force Awakens’ 6/4 to break box office records
Following Monday’s release of the official Star Wars Episode VII – The Force Awakens’ trailer, which sent social media into ‘hyperspace’, bookmaker Ladbrokes has placed odds of 6/4 on Lucas Films latest saga instalment to become the highest grossing film of all time. In order to make history, Star Wars Episode VII will have to break James Cameron’s Avatar which …
Read More »Ladbrokes appoints Kaper creative for Royal campaign 2015
Ladbrokes has appointed London creative marketing agency Kaper to design and execute its campaign for the upcoming birth of the Duchess of Cambridge Katherine Middleton’s second baby. Kaper were appointed to lead the special project, following a pitch to Ladbrokes marketing management. The agency will lead Ladbrokes marketing and design for the novelty betting marketing which will be displayed on …
Read More »EastEnders whodunnit! Bookies fear Billy Mitchell plot leak
A rush of bets placed on EastEnders character Billy Mitchell (played by actor Perry Fenwick), has led to bookmakers questioning whether the soap opera’s live episode plotline has been leaked. On Wednesday bookmakers Ladbrokes, Boylesports and Paddy Power reported that they had been inundated with big money requests on Billy Mitchell to be revealed as the killer of Lucy Beale. …
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