December 16, 2021
Sports Information Services (SiS) has witnessed a revival of its 49’s Live Draw product, as the numbers game celebrates its 25th anniversary. The 49’s brand first launched in 1996. Last year, to the surprise of industry observers, SIS acquired the 49’s Limited business, expanding its betting services into live draw games. Subsequently, SIS completed a brand refresh of the 49’s, …
Read More »September 2, 2021
“The more markets you enter, the faster you can grow” – this might be true, but first you need a product to support your expansion plans. This explains the recent refresh of 49’s, acquired by SIS last summer, which has set up the brand’s live draws and virtual games to reach a more international audience. We spoke to Jess Mills, …
Read More »July 22, 2021
SIS will help online and retail operators to drive profitability after launching its revamped 49’s offering. Rebranded as ‘The Original Live Draw’, the twice-daily 49’s draw has been given a new look but will retain its “strong heritage”. The 49’s offering will be supported by virtual horse and greyhound racing from SIS’ portfolio, as well as the Irish Lotto Bet …
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