Tag Archives: Jesper Soegaard

Better Collective bolsters UK muscle with The Daily Telegraph

Stockholm-listed affiliate marketing publisher Better Collective AS moves to expand its UK profile and presence, securing a digital services partnership with The Daily Telegraph. The partnership will see, Better Collective integrate its content and referral technologies across Daily Telegraph publishing platforms, promoting content that engages and educates readers on igaming and betting verticals. The Daily Telegraph commercial arrangement will be …

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Better Collective appoints Shona ODonnell as global events lead

Stockholm-listed industry affiliate Better Collective A/S has expanded its senior management team after appointing Shona ODonnell as Head of Strategic Events. A figurehead in B2B event production for the global gaming sector, ODonnell joins Better Collective from Clarion Gaming, where she most recently served as Event Director, leading the firm’s portfolio of international executive conferences. Confirming the appointment, Jesper Søgaard, …

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Better Collective powers NJ.com wagering content

Stockholm-listed industry affiliate Better Collective AB has made new US market inroads after undertaking a ‘technology and content’ led partnership with NJ Advance Media LCC. The strategic partnership will see NJ Advance’s New Jersey news platform NJ.com integrate Better Collective content and technology provisions, delivered through Better Collective’s flagship bettingexpert.com platform. The collaboration sees Better Collective content and information power New …

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Better Collective hits high notes posting strong 2019 opening

Stockholm-listed industry affiliate marketing publisher Better Collective AB has declared a strong start to 2019 trading, as the company benefits from strong customer activity combined with organic efficiencies. Publishing its Q1 2019 trading update (period ending 31 March), Better Collective records a 97% increase in corporate revenues to €14 million (Q12018: €7.5m). During the quarter, Better Collective details that new-depositing-customers …

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Better Collective underlines strong future prospects as ‘Stockholm New Boy’

Industry affiliate marketing firm Better Collective has published its first corporate accounts as a Nasdaq Stockholm-listed enterprise. Presenting its initial Q2 2018 trading update, the Copenhagen-based outfit, details robust growth across its core metrics and KPIs, combined with strong future growth prospects for its services and operations. Achieving a record +66,000 new depositing customers across its network assets during the …

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Biggest ever Betting on Football takes on truly international agenda

BOF - international

It’s Betting on Football by name, but so many of the topics to be discussed at next week’s international conference are far from exclusive to the beautiful game. Held at Stamford Bridge from 20-23 March, the #bofcon2018 agenda will combine expert analysis of this year’s football frenzy with a tour of the sports betting world and a breakdown of the …

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Perfect 10: The reasons not to miss Betting on Football 2018

Betting on Football

Betting on Football 2018, the fifth edition of the largest international sports and betting trade conference, will take place at Stamford Bridge from 20-23 March. Featuring 1,500 senior executives, 200 leading industry speakers and 50 key sessions #bofcon2018 has become a must-attend event for the entire sports betting sector. Here are just ten of the key reasons why missing this …

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Betting on Football brings record speaker lineup to London

Betting on Football

More than 200 industry experts will be sharing their knowledge and opinions on a wide range of subjects in and around football and betting at next month’s Betting on Football. Held at Stamford Bridge in just four weeks’ time (20-23 March), the fifth edition of the event has also attracted representatives from more than 150 gambling brands and over 100 …

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Breaking Barriers… Better Collective forms bettingexpert API integration with Matchbook

Sports betting affiliate Better Collective has announced an ‘industry first partnership’ with online betting exchange Matchbook (Matchbook.com), which will see its bettingexpert Tipster API integrated within the operator’s platform. The API integration, sees Better Collective and Matchbook form a data collaboration, seeking to inform and engage Matchbook exchange players with detailed objective information on tips and ROI potential of live …

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Betting on Football casts its eye over the sports betting world

sports betting

Betting on Football 2018, held at Stamford Bridge from 20-23 March, will demonstrate its international appeal by delivering updates around the biggest sports betting jurisdictions. Global Market Profiles, which takes place on the first full day of #bofcon2018 on Wednesday 21 March, is one of five main tracks at the event, which will feature a total of more than 40 …

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