Better Collective AS has upgraded its full-year 2022 guidance as the business hits its primary target of generating $100m from US activities. Publishing a Q4 trading update, the Stockholm-listed media publisher registered group revenues of €86m (+63%). Headline growth mirrors the continued expansion of Better Collective’s US media network, which generated Q4 revenues of €34m (+71%). Period growth reflected “a …
Read More »
The business model for Better Collective has shown resilience against COVID-19 headwinds, as it moves to diversify its publishing assets to compete within the esports market. A strong opening to 2020 trading saw Better Collective record a 40% increase in group revenues to €20m (Q12019: €15m), which has been driven by a combination of improved sports win margins and increased …
Read More »
As the hugely successful and deeply engaging SBC Digital Summit drew to a close, Jesper Sogaard, CEO & Co-founder of Better Collective, sat down with SBC Managing Director Andrew McCarron to discuss what the future landscape looks like for affiliates. He emphasised that when it comes to gaining the trust of the public, establishing and abiding by a regulatory climate …
Read More »
Issuing a corporate filing, the governance of Stockholm-listed Better Collective AS has confirmed its intention to sanction a direct issue of 4 million shares (9% of corporate equity) to secure funds for further M&A activity. Authorisation of the intended share sale was granted by Better Collective investors at the firm’s AGM on 25 April 2019, with the transaction made available …
Read More »
Stockholm-listed affiliate marketing publisher Better Collective AS moves to expand its UK profile and presence, securing a digital services partnership with The Daily Telegraph. The partnership will see, Better Collective integrate its content and referral technologies across Daily Telegraph publishing platforms, promoting content that engages and educates readers on igaming and betting verticals. The Daily Telegraph commercial arrangement will be …
Read More »
Stockholm-listed industry affiliate Better Collective A/S has expanded its senior management team after appointing Shona ODonnell as Head of Strategic Events. A figurehead in B2B event production for the global gaming sector, ODonnell joins Better Collective from Clarion Gaming, where she most recently served as Event Director, leading the firm’s portfolio of international executive conferences. Confirming the appointment, Jesper Søgaard, …
Read More »
Stockholm-listed industry affiliate Better Collective AB has made new US market inroads after undertaking a ‘technology and content’ led partnership with NJ Advance Media LCC. The strategic partnership will see NJ Advance’s New Jersey news platform NJ.com integrate Better Collective content and technology provisions, delivered through Better Collective’s flagship bettingexpert.com platform. The collaboration sees Better Collective content and information power New …
Read More »
Stockholm-listed industry affiliate marketing publisher Better Collective AB has declared a strong start to 2019 trading, as the company benefits from strong customer activity combined with organic efficiencies. Publishing its Q1 2019 trading update (period ending 31 March), Better Collective records a 97% increase in corporate revenues to €14 million (Q12018: €7.5m). During the quarter, Better Collective details that new-depositing-customers …
Read More »
Industry affiliate marketing firm Better Collective has published its first corporate accounts as a Nasdaq Stockholm-listed enterprise. Presenting its initial Q2 2018 trading update, the Copenhagen-based outfit, details robust growth across its core metrics and KPIs, combined with strong future growth prospects for its services and operations. Achieving a record +66,000 new depositing customers across its network assets during the …
Read More »
It’s Betting on Football by name, but so many of the topics to be discussed at next week’s international conference are far from exclusive to the beautiful game. Held at Stamford Bridge from 20-23 March, the #bofcon2018 agenda will combine expert analysis of this year’s football frenzy with a tour of the sports betting world and a breakdown of the …
Read More »
SBC News Voice of the Sports Betting Industry