Tag Archives: jeff stelling

ASA overturns Sky Bet ‘request a bet’ ad ruling

The Advertising Standards Agency (ASA) has decided to reverse its ruling against a TV advertisement for online operator Sky Bet, meaning that ruling is now ‘not upheld’.  The advert in question was originally broadcast to viewers on 30 August 2018. Following two complaints, the ASA had originally ruled that the advert was ‘socially irresponsible’ and supposedly in contravention to BCAP …

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ASA bans Sky Bet ad after deeming it irresponsible

A Sky Bet advert broadcast on 30 August 2018 has been banned by the Advertising Standards Agency after being deemed socially irresponsible. The advert, fronted by Sky Sports presenter Jeff Stelling, promoted the operator’s “request a bet” service to customers which would allow punters to place a combination of bets throughout a football match. In the advert, Stelling says: “Forget …

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SBC’s on the ball: Hartlepool United, Qatar 2022 and the English Football League

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at financial trouble for Hartlepool United as well as plans for the 2022 World Cup in Qatar. ____________________ Iran could assist Qatar with 2022 World Cup hosting It was always expected that when the 2022 …

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Responsible gambling the focus in new five year Sky Bet and EFL deal

Sky Bet has announced a new five-year headline sponsorship deal with the English Football League (EFL), strengthening its responsible gambling strategy in the process. The deal, which will run until the culmination of the 2023/24 season, will represent a 20% year on year increase from 2019/20 on the current deal. Richard Flint, CEO of Sky Betting and Gaming, said: “We’re …

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Reaching new audiences: “Alexa, Enable Soccer Saturday Super 6”

Alexa - Copyright: karneg / 123RF Stock Photo

Daily flash briefings for Sky Bet’s Super 6, including latest predictions from Jeff Stelling and Paul Merson, are now available through Alexa. Players of the free-to-play online game will also be able to access a host of popular content from Sky Games and the top weekend football show through Amazon Echo and Echo Dot. The service can be enabled via …

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Sky Betting & Gaming launches industry first AI ChatBot

Ask Jeff, ChatBot

Sky Betting and Gaming has launched ‘Ask Jeff’, a new recruitment ChatBot using the face of Sky Sports’ football presenter Jeff Stelling. The company is using the AI ChatBot to engage candidates and support the recruitment experience. ‘Ask Jeff’ is on Facebook to respond to questions with the use of interactive buttons on an applicant’s status, business locations, benefits and …

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Ladbrokes launches ‘Free Bets League’ on Mirror Fantasy iTeam

Ladbrokes has announced that they will give users of Mirror Fantasy iTeam the chance to go head-to-head in the ‘Ladbrokes Free Bets League’ with £12,600 in prizes across the season. Users of the app, which is free for download, must join the league via mobile to compete for the prizes. With its brand ambassador Chris Kamara taking the hot seat …

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