Belgian licensed online sportsbook and casino operator 777.be has launched its latest advertising campaign featuring ‘Belgium’s most famous son’ – Jean Claude Van Damme. Filmed in Brussels, the campaign sees Van Damme promote 777.be mobile casino (Casino777.be) and sportsbook (Bet777.be) verticals in both French and Dutch languages – Belgium’s two main dialects. The campaign titled ‘JCVD plays’ has been developed …
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