Tag Archives: Japneet Sethi

How can influencer marketers educate audiences in the IPL?

SBC News How can influencer marketers educate audiences in the IPL?

As influencer marketing becomes a commonplace strategy in the Indian Premier League (IPL) and other sports within the country, operators and firms alike must educate customers about the products that sports stars and celebrity personalities are advertising. Parimatch, a firm that teamed up with MMA icon Conor McGregor in 2019, is one such company that places a strong emphasis on …

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