Tag Archives: James King

Light & Wonder highlights ‘endless possibilities’ in partnering Flows

SBC News Light & Wonder highlights ‘endless possibilities’ in partnering Flows

Flows has partnered with Light & Wonder to power the cross-platform global games company’s latest marketing jackpot feature. The deal aims to expedite the delivery of key features and applications, orchestrating multifaceted data points from diverse systems, optimising go-to-market strategies, and minimising developmental time and operational expenses.  It will be available to its global operator network following the product’s upcoming …

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Lion Gaming eyes up faster feature delivery with Flows

GiG tech deal

Lion Gaming is targeting an enhancement of its sportsbook and igaming platform by integrating Flows’ no-code automation solution. By adopting Flows’ tech, Lion Gaming aims to deliver features and applications quickly without code by orchestrating different data points from multiple systems and triggers in one place. The ultimate goal is to speed up the market delivery time for features and …

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Redefining work in igaming: Flows’ James King on blending human talent with AI-powered automation

James King, Flows

Artificial intelligence, or AI, has become increasingly popular within the igaming industry as we all well know. But one such question that has often been floated around is ‘how can companies work alongside AI effectively to create a streamlined working environment?’ James King, CEO of Flows, believes that the answer lies in finding that meeting point between technology and the …

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Flows supports Betroyale and Kabukicasino with Quantum Gaming

SBC News Flows supports Betroyale and Kabukicasino with Quantum Gaming

Flows has signed contracts with Betroyale and Kabukicasino in a bid to drive innovation. The news follows Flows’ partnership announcement with Quantum Gaming, and the subsequent client contract with its first operator Wikibet. Now, the no-code automation platform will aid the two operators in engaging customers with tailored experiences, and maintaining a ‘competitive edge’ through its existing platform. Oliver De …

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A new era for igaming: Flows’ James King on finding the intersection of AI, automation & UX

SBC News A new era for igaming: Flows’ James King on finding the intersection of AI, automation & UX

The use of artificial intelligence has been the focus of many igaming conferences in the last few years. How can we use AI? Should we be using this technology? How will AI help streamline your business?  According to James King, CEO of Flows, AI has undeniably revolutionised the user experience across multiple different industries – including iGaming. In an interview, …

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James King: Flows is hitting the jackpot on voice-activated gamification and engagement

SBC News James King: Flows is hitting the jackpot on voice-activated gamification and engagement

It is becoming increasingly difficult to engage new players and retain existing bettors. But one way in which operators can tap into new player bases is through gamification tools such as jackpot tournaments. James King, CEO of Flows, sheds light on how operators can leverage Flows’ latest development, ‘Flo,’ to unlock new realms of engagement and retention. He tells us …

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James King: How Flows streamlines the data integration process for igaming companies

SBC News James King: How Flows streamlines the data integration process for igaming companies

Collating, processing and automating workflows is no small task. It takes a large amount of resources to streamline the processes – or does it?  According to James King, CEO of Flows, there is a growing opportunity for the igaming space to embrace new technologies and utilise automation platforms such as those offered by Flows. In a nutshell, Flows prides itself …

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Finnplay streamlines workflow automation with Flows 

SBC News Finnplay streamlines workflow automation with Flows 

Flows (Flows.ai) has formed a strategic partnership with Finnplay that will see its AI-automated workflow automation system promoted to customers utilising Finnplay’s full-service igaming platform.  The partnership will allow Finnplay casino and sportsbook partners to access Flows’ proprietary-built ‘no-code innovation platform’ that facilitates seamless integration of third-party software/solutions. Finnplay underlined that the partnership would  help operators reduce costs and improve …

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Domenico Mazzola joins Flows after vacating Altenar position

SBC News Domenico Mazzola joins Flows after vacating Altenar position

Domenico Mazzola confirmed his departure from Altenar this week, as the firm’s Commercial Director takes up a new position at innovation platform Flows. The outgoing senior team member held his position at sportsbook solutions developer Altenar for four years and 11 months, initially taking up the role in September 2017. Mazzola’s tenure at Altenar oversaw a contribution to ‘build, form …

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Flows hires Rhea Craib to front international marketing strategy

SBC News Flows hires Rhea Craib to front international marketing strategy

Rhea Craib has joined the Flows’ senior management team as the igaming technology company’s new Head of Marketing. The new hire’s tasks will revolve around the implementation of a marketing strategy with the goals of unlocking and capturing new opportunities, as well as maintaining momentum so the business continues to ‘scale at pace’.   In pursuit of this objective, Flows has …

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