Tag Archives: James Gordon

Sponsorship Spotlight – Using sports content and marketing to optimise sponsorship

Football Index - Copyright: dizanna / 123RF Stock Photo

Just two weeks after JDG Sport was hired by Betfred to optimise title sponsorship of the 2017 Super League, we caught up with Managing Director James Gordon to discuss the use of agencies for activating sponsorship and reaction to the number of gambling companies getting involved in Rugby League. JDG Sport, a provider of sports content and marketing services, will …

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Betfred activates Super League sponsorship with JDG Sport

UK independent bookmaker Betfred has hired sports media agency JDG Sport to help optimise its title sponsorship of rugby league’s ‘2017 Super League’ season (start date 9 February). JDG, a content marketing specialist, will promote Betfred as title sponsor and best bookmaker for UK Rugby League. The partnership sees Betfred take up significant coverage on JDG’s loverugbyleague.com portal, the UK’s biggest …

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