Tag Archives: James Dean

Research, learn and understand before embarking in esports

Of the four esports sessions at Betting on Sports this year one was focused on the commercial opportunities and the pitfalls to avoid when entering esports in some form.  It was hosted by Dominic Sacco, Founder of eSports News UK and Content Director at the British Esports Association. On the panel were James Dean of ESL UK and Ollie Ring …

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Esports Betting Summit Review – Part 2 – Don’t be a dad at a disco

The afternoon sessions at the Esports Betting Summit focused more on understanding esports customers and how to build a brand which appeals to them.  The Betgenius Esports Panel took place just before lunch and the topic of the World Esports Association (WESA) was briefly discussed. Ben Conroy, Esports Product Manager at Sky Betting & Gaming, made the valid point of whether …

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Esports Betting Summit Review – Part 1 – Integrity and skins

The first Bullet Business Esports Betting Summit went off with a bang at the Royal Garden Hotel in London this week. With a strong lineup of speakers including Unikrn’s Rahul Sood, ESL UK’s James Dean and Victor Martyn of GosuGamers the 160 plus attendees were treated to a series of engaging and educational talks on the industry and how it …

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ESL opens state of the art studio in Leicester

Esports organisation ESL has opened a glittering new UK studio in the city of Leicester.  It is believed that ESL spent in the region of £800,000 on the facility called Studio 1 which features one of the largest LED video walls in the country at 10m by 3m. The studio also includes a production room with space for up to 30 …

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