Ladbrokes Australia has debuted a new nationwide advertising campaign ‘Mates Mode’, showcasing its mobile app as the most fun and interactive device for Aussie sports fans to play on. The new campaign devised by Sydney-based creative advertising agency The Monkeys, part of Accenture Interactive, forms part of the betting group’s ongoing Australia brand campaign ‘Ladbroke It Together’. Mates Mode showcases …
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Digital Sports Tech (DST) has agreed a deal to launch its Props Data Feed service with Neds, which will enable the operator to deliver the most extensive player props portfolio in the Australian market. Integration of this low latency push service feed for Neds – part of the GVC stable of online brands – is powered by DST’s industry-leading props …
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James Burnett Ladbrokes Australia’s inaugural Chief Marketing Officer (CMO) has confirmed that he has departed the company following three years’ service. Ladbrokes Australia has appointed media/advertising executive Simon Jarvis to replace Burnett, who told Australian marketing news sources that he would take a ‘short break’ from work. Burnett an Australian gambling veteran, who had worked in numerous marketing senior management …
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Ladbrokes Australia has announced the launch of its ‘Cash-In’ network which will allow customers to instantly deposit money into their player accounts at over 1000 participating kiosks and newsagents. The Ladbrokes ‘Cash-In’ network will utilise the Nparcel payment system, which will allow customers to make direct deposits ‘over the counter’ using online payment codes or via pre-paid gift-cards. The operator …
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Australian A-League side, Brisbane Roar, will play Brendan Rodgers’ Liverpool FC in a friendly on July 17th. Bookmakers Ladbrokes have secured a deal to be the A-League club’s front shirt sponsors for the clash. Ex-Australian international John Aloisi was recently appointed head coach at the club, and this match will be one of his first undertakings.Only a limited number of …
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Ladbrokes Australia’s Chief Information Officer Scott Hutchens has revealed that the operator has gained approval from Apple for the release of its Apple Watch betting app. Ladbrokes is set to become the first betting firm to have a wearable app device on the Apple Watch which begins customer shipping on 24 April. Hutchens informed Australian racing news source horseracing.com.au that …
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Ladbrokes has continued to expand its brand presence and coverage in the Australian sports betting market with the announcement that it had entered a marketing partnership with A-League soccer team Brisbane Roar FC. Ladbrokes Australia confirmed that it had agreed a one season deal with Brisbane Roar, the partnership agreement will see the Ladbrokes brand promoted throughout the football clubs …
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