Tag Archives: Jack Wilson

SBC Webinars presents TrueLayer – Transforming Your Payments Strategy With Open Banking

TrueLayer Webinar Transforming Your Payments Strategy With Open Banking

The SBC Webinars series continues on Thursday 10 December when financial APIs specialist TrueLayer hosts Transforming Your Payments Strategy With Open Banking. The session will see TrueLayer’s team joined by payments specialists from GVC and Paddy Power Betfair to outline the potential offered by open banking for betting and gaming operators, as they tackle the twin challenges of increasing competition …

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Talk to Frank… Paddy Power launches first sitcom series ‘The Mascot’

SBC News Talk to Frank... Paddy Power launches first sitcom series ‘The Mascot’

Keeping audiences entertained during lockdown, Paddy Power has become the first bookmaker to launch a comedy mini-sitcom series titled ‘The Mascot’, which will be broadcast across its social media profile.  The four-part sitcom scripted by Noel Slevin and Steven Quick of Paddy Power’s Social Media team follows ‘Frank the Dinosaur’, the former disgraced mascot of Basildon Athletic FC.  The Mascot …

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Paddy Power enters fresh turf by launching ‘From the Horse’s Mouth’ podcast

SBC News Paddy Power enters fresh turf by launching 'From the Horse’s Mouth' podcast

Paddy Power marketing has continued to diversify its media coverage after confirming the launch of its first podcast ‘From the Horse’s Mouth’ dedicated to the sport of racing. Launched today, the Irish bookmaker’s foray into podcasting has been developed by new marketing division ‘Paddy Power Media’ – an umbrella unit which seeks to maintain Paddy Power’s mass-market profile across multiple …

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