LV BET has demonstrated its continued support for the so-called ‘White Star’ Polish football team, Wisla Kraków. Just over nine months into the original deal, LV BET has seen enough potential in the partnership to sign a three-year extension. The new agreement, which will include a number of joint projects between the sportsbook and the 13-times Polish champions, will come …
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More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …
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Heading up the SBC Sponsorship Forum at the upcoming Betting on Football Conference (20-23 March) is sports marketing and commercial veteran Jaap Kalma, who believes that sponsorship is now more important than ever for the betting industry and its wider stakeholders. Ahead of the event at Stamford Bridge, Kalma says that industry stakeholders have to understand new sponsorship values which are changing …
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Betting on Football 2018 will feature three exclusive new events targeting those involved in affiliate marketing, esports and football based sponsorship. To mark the fifth edition of the largest international football and betting trade conference, held at Stamford Bridge from 20-23 March, SBC Events will launch the Affiliate Insider Bootcamp, Esports Insider Super Forum and SBC Sponsorship Forum. The AI …
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Tickets are now on sale for next year’s Betting on Football conference, which has been scheduled for 20-23 March to address key industry issues ahead of the FIFA World Cup in Russia. Delegates who purchase tickets before 1 December will be eligible for the Super Early Bird offer with a 50% discount on ticket price. Get your tickets HERE. Following on …
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The ‘Sport in Focus’ track at Betting on Sports (12-15 September) will culminate in a session dedicated to next year’s FIFA World Cup, as more than 120 operators and 80 high-level affiliates at #boscon2017 get on ‘The Road to Russia’. AC Milan Commercial Director Jaap Kalma will be joined by an industry quartet tasked with educating over 1,200 delegates at …
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More than 120 operators, 75 top level affiliates and 80 suppliers will be joined by some of the biggest sports organisations in Europe at this year’s Betting on Sports conference, held from 12-15 September. Among the 120 operators at #boscon2017 will be the recently merged Paddy Power Betfair, a premium sponsor of the event, and Ladbrokes Coral, which will be …
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Speaking at Betting on Football 2017, Nottingham Forest Commercial Manager Mark Bullock confirmed a renewed sponsorship deal with 888sport, described as “the biggest in the club’s history”. Bullock hailed the ongoing success of the partnership with the Gibraltar-based 888sport, which has helped the club to successfully “combine a binary market with the engaged, emotive fan”. As part of the deal, …
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SBC Events will include an Italian flavour again at Betting on Football 2017, with an Italian Market Profile session featuring SNAI, RCS Media Group and AC Milan. Betting on Football, which is being held on 3-5 May at Stamford Bridge, has covered the Italian market every year since it started in 2014, with help from Italian lawyer Quirino Mancini, now …
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Betting on Football has demonstrated its pulling power amongst top football clubs in Europe by attracting representatives from clubs such as Leicester City, Liverpool, Manchester City, Celtic, VfL Wolfsburg, Arsenal, Chelsea, Rangers, Charlton Athletic, AC Milan, AS Roma, and organisations like La Liga and the Scottish Football Association. Representatives at #bofcon2017 will include Mark Davies, Head of New Business for reigning …
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