Tag Archives: Jaap Kalma

Jaap Kalma to bring blue chip experience to SBC commercial team

Kalma

SBC (Sports Betting Community) has confirmed the permanent appointment of Jaap Kalma as Group Chief Commercial Officer. Kalma has been working with SBC for the past four months in an interim role as Business Development Director overseeing the growth into the sports sponsorship industry, having already partnered with SBC to launch the SBC Sponsorship Forum at last year’s Betting on …

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AC Milan legend Franco Baresi to open Betting on Football 2019

Baresi

Legendary AC Milan and Italy central defender Franco Baresi has been confirmed as the star name to open this month’s Betting on Football conference. It is fitting that the sixth edition of the event, held at Chelsea FC’s Stamford Bridge from 19-22 March, will be opened by Baresi – a footballer that performed for AC Milan with such distinction that …

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Ascend FS and SBC announce partnership ahead of Betting on Sports America

Ascend

Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner for the largest sports betting trade conference in the United States – Betting on Sports America. Betting on Sports America is organised by SBC (Sports Betting Community), a group that for over ten years has become …

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SBC joins sporting world with InsiderSport.com

InsiderSport, the latest addition to SBC’s growing news network, offers deep insight and cutting-edge analysis from the evolving business of sport. Placing a key focus on sponsorships, integrity, media rights and hospitality, the new online information platform is for sports business professionals and companies whose passion is not limited to the action on the pitch but seek a deeper dive …

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Global sports expert Jaap Kalma to drive SBC’s Betting on Sports America

Kalma

SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey/New York from 23-25 April. Jaap Kalma previously held senior executive roles at Ferrari and seven times European Champions AC Milan, and will be working with SBC on its Betting on Sports America and Betting on …

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SBC Sponsorship Forum

The SBC Sponsorship Forum is part of the wider Betting on Sports Week. The specialist forum is an invite-only, industry-first forum for Sports Clubs and Bookmakers / Gaming Brands to discuss and explore opportunities around sports sponsorships. The event is organised by SBC Events, and hosted by former Chief Commercial Officer of AC Milan, Jaap Kalma. As part of the …

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SBC Sponsorship Forum drives Betway’s Deportivo Alavés deal

SBC Alaves Betway

La Liga’s Deportivo Alavés has thanked SBC for its assistance after securing a two-year front-of-shirt sponsorship deal with Betway. The club’s Deputy General Manager Mikel Bárcena welcomed SBC Founder and CEO Rasmus Sojmark to the Basque country to say thank you for facilitating an introduction to the operator at this year’s Betting on Football at Stamford Bridge. The connection was …

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LV BET moves Ekstraklasa to Polish football with Wisla Kraków

Wisla

LV BET has demonstrated its continued support for the so-called ‘White Star’ Polish football team, Wisla Kraków. Just over nine months into the original deal, LV BET has seen enough potential in the partnership to sign a three-year extension. The new agreement, which will include a number of joint projects between the sportsbook and the 13-times Polish champions, will come …

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Betting on Football puts the World Cup in the spotlight

World Cup

More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …

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Jaap Kalma: SBC Sponsorship Forum – Why Football Sponsorship can make a positive difference in 2018

Heading up the SBC Sponsorship Forum at the upcoming Betting on Football Conference (20-23 March) is sports marketing and commercial veteran Jaap Kalma, who believes that sponsorship is now more important than ever for the betting industry and its wider stakeholders. Ahead of the event at Stamford Bridge, Kalma says that industry stakeholders have to understand new sponsorship values which are changing …

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