Tag Archives: Ivan Liashenko

SBC Summit CIS: Sports sponsorship shows consumers operators ‘are not the bad guys’

A key objective for any betting operator when entering a new regional market is to raise brand awareness and promote its business, which can see sports sponsorship deals play a key role – and the CIS region is no exception to this. Discussing the topic at the SBC Summit CIS event, a group of industry experts engaged each other on …

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SBC Summit CIS set to reveal operators’ insights on regional market opportunities

SBC Summit CIS

SBC Summit CIS, Presented by Parimatch, is set to see senior executives from leading operators provide valuable information about the markets opening up in the region and share some of the secrets of their successes.   The conference and exhibition for the betting and gaming industry in the CIS and Eastern Europe takes place at Parkovy Kyiv International Convention Center in …

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Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

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Parimatch launches new campaign featuring top Juventus players

Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …

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Parimatch: “It’s not even about money. It’s about your brand’

Despite the recent challenges laid out to gambling companies this year, mainly the COVID-19 crisis and the temporary halting of sport and retail, firms in the sector are always looking to develop its brand to secure long-term benefits. Speaking at SBC Summit Barcelona – Digital, Ivan Liashenko, Parimatch chief marketing officer, provided his services to discuss how to take a …

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Parimatch secures Leicester City partnership

Parimatch has strengthened its portfolio of football sponsorships after being named as the official first team training wear partner for Leicester City. Parimatch will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season. Commenting on the agreement, Sergey Portnov, CEO at …

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Parimatch confirms new C-level team leading marketing & product development


CIS betting group Parimatch has confirmed a raft of executive leadership appointments strengthening its day-to-day operations and corporate strategy. Taking leadership of group marketing initiatives, Parimatch confirms the promotion of Ivan Liashenko as Chief Marketing Officer (CMO). Liashenko has formerly served as Parimatch’s Head of UX & Product, delivering on a number of key projects for the CIS betting group, …

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