ITV is to serve as the new free-to-air UK broadcast partner of the NFL – in a partnership that seeks to maximise the coverage of America’s Game to British audiences. Beginning with the start of the NFL 2022/2023 season on Friday 9 September, ITV has secured a three-year partnership to showcase exclusive NFL matchday highlights. ITV will kick-start its NFL …
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The number of television betting adverts shown on ITV during the 2020 UEFA European Championships has reduced by almost half compared to the 2018 FIFA World Cup, new figures have shown. According to data released by the broadcaster, a total of 85 such ads appeared on ITV and ITV4 during the Euro 2020 group stages – 47% less than the 161 betting adverts shown on …
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British racing will remain on ITV until 2023 after the broadcaster signed a new agreement with Racecourse Media Group, Ascot Racecourse and Arena Racing Company. The new deal will bring 94 days of racing to its viewers across ITV’s main channel, ITV4 and the ITV Hub. Additionally, ITV Racing’s magazine preview programme, the Opening Show, will continue each Saturday and …
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Updating stakeholders, ITV Racing has confirmed that it has secured a last minute deal which will see it broadcast this Saturday’s Irish horse-racing event in Thurles. The announcement follows on from news that Horseracing Ireland (HRI) would continue its race fixtures behind closed doors for the foreseeable future amidst the coronavirus pandemic. The company will broadcast five races on ITV4 with the show being presented by Ed Chamberlin alongside …
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Online sportsbook and casino brand MansionBet has been announced as the title sponsor of two high profile race York Racecourse, as it continues a concerted push across the world of sports sponsorship. A part of the Mansion Group portfolio, the sponsorship begins with the MansionBet Yorkshire Cup taking place on Friday May 18 at 15:30pm, and will be following by …
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BoyleSports and Ladbrokes Coral are the first operators to stream Inspired Entertainment’s Virtual Grand National, as well as its Virtual Grand National Race of Champions. Set to be broadcast on Friday April 13 at 8pm on ITV4, the Virtual Grand National is to be presented as a dedicated channel of content, “allowing for a unique virtual racing experience as 40 …
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Inspired Entertainment has announced that its Grand National Race of Champions, and Virtual Grand National 2018 predictor race, are to broadcast on UK television ahead of this years live event at Aintree. The Race of Champions is set to see 40 runners and riders from horseracing history go up against modern day contemporaries, taking on Becher’s Brook, The Chair and …
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Betdaq has agreed its first racing sponsorship within the United Kingdom in almost two years, thanks to a new partnership with Kempton Park. The Ladbrokes Coral owned betting exchange is to be headline sponsor for Betdaq Chase Day, set to be held on Saturday February 24, which will encompass a six race card. Amongst them are the Grade 2 Betdaq …
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The 2017 Champion of Champions Snooker tournament is to receive a new title sponsor following an agreement between 188BET and Matchroom Sport. This year’s competition, due to take place at Coventry’s Ricoh Arena from Monday 6 – Sunday 12 November, is the latest addition to 188BET’s sport sponsorship portfolio, adding to recent deals with 2017 Champion Jockey Silvestre De Sousa …
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William Hill has agreed a one-year partnership with ITV to become the programme sponsors of the broadcaster’s new racing coverage. The bookmaker will sponsor almost 100 days of live racing across the main channel and ITV4, in addition to a magazine preview programme on ITV4 featuring bespoke William Hill idents. ITV’s racing coverage will be led by the former Sky …
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