Paddy Power has detailed that the new series of ITV2’s ‘Love Island’, starting Monday 4 June, has taken ‘90% more in pre-event bets’ than its 2017 edition. Following May’s Bank Holiday weekend, ITV2 bosses revealed the identities of Love Island 2018’s eleven contestants (5 girls – 6 boys). Running over a period of eight-weeks, Love Island producers firmly believe that …
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Opening its latest TV market for ITV2’s new reality show ‘Survival of the Fittest’, Ladbrokes Entertainment has placed contestant Georgie Clarke as its 5/2 initial market favourite to be crowned ‘Queen of the Savanna’. First broadcast on Sunday 11 February, ‘Survival of the Fittest’ has been branded as a ‘reality format challenge show’ developed by ITV, which sees ‘hot, young …
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Sky Betting & Gaming (SB&G) online casino subsidiary Sky Vegas has confirmed that it will be the official ‘Broadcast & Off-air Sponsor’ of ITV2’s Celebrity Juice. Beginning its sponsorship of the flagship ITV2 celebrity panel show hosted by comedian Keith Lemon this week, Sky Vegas replaces previous show sponsor LeoVegas for this season’s Celebrity Juice (total 13 episodes). Sky Vegas marketing …
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10Bet has launched a first ever offline campaign to connect with sports fans during Euro 2016. The campaign, produced in partnership with London agency Jump and media partner AMS, focuses on 10Bet’s hundreds of In-Play markets for over 22,000 live events per month. Comprising TV ads on channels including Eurosport, ITV 2, ITV4 and More4, amongst others, plus radio slots …
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Mobile focused igaming operator LeoVegas has signed up to be the new sponsor of primetime ITV2 celebrity comedy panel show Celebrity Juice. The deal is the second TV sponsorship deal for the mobile casino brand. The sponsorship begins when the hit show returns to screens in September and covers all episodes of the 14th series, including the Christmas Special. The …
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