Tag Archives: ITV Racing

BetVictor extends Cheltenham Gold Cup sponsorship

Online gambling operator BetVictor will renew its sponsorship of Cheltenham Racecourse’s Gold Cup for a further three years, with the deal expected to run until 2021.   The race, which will be named The BetVictor Gold Cup, takes place during the three-day long November Meeting at Cheltenham racecourse and sees runners compete for prize money worth £160,000.  Matt Scarrott, Director of …

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UKGC sheds light on BetBright abrupt closure

The UK Gambling Commission (UKGC) has issued a statement on the closure and sale of former licensed incumbent BetBright. On Wednesday 6 March, BetBright announced its closure, having sold its entire technology stack and assets to London-listed online gambling group 888 Holdings for £15 million. In its statement of closure, BetBright confirmed that all player funds and winnings would be …

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Paddy McDermott: SportCaller – Racing coming out on top for retention

SportCaller’s Paddy McDermott (Digital Performance Director) unpacks the rapid rise of free-to-play games, explaining how horse racing is reducing client churn levels and boosting customer value. _____________  The free-to-play value proposition for bookmakers is happily a clear and provable one. Chiefly, the general perception is that they provide the mechanism to acquire players in great numbers at a low cost. …

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188BET to sponsor next month’s Summer Plate Ladies’ Day

The biggest and richest racing day of the year at Market Rasen Racecourse has a new backer. Online bookmaker 188BET will become the sponsor of Summer Plate Ladies’ Day in association with Lincs FM, which this year falls on Saturday 21st July. The summer meeting regularly attracts over 8500 visitors, features the showpiece £50,000-listed steeplechase – the most valuable race …

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ITV Racing gets BAFTA plaudits for Grand National coverage

At Sunday evening’s BAFTA awards, ITV Racing was rewarded for its coverage of last year’s Grand National. ITV saw off tough competition from the BBC for its coverage of the Six Nations, as well as Sky Sports for the Anthony Joshua bout with Wladimir Klitschko and Channel 4, for its production of the women’s European Championship semi-final between England and …

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William Hill unveils new guarantee on ITV races

Goodwood - Copyright: nadak2 / 123RF Stock Photo

Commencing this week, William Hill will start trialling a new bet guarantee offer on TV races for retail and online customers. William Hill has outlined that its shops will lay customers to lose a minimum of £5,000 for win bets on all races that are shown on ITV Racing, with online customers also able to bet to win a minimum …

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Celebrating Chaos… Betvictor launches ‘Man vs Machine’ with Karmarama

BetVictor has launched its first multi-vertical campaign ‘Man vs Machine’, under the creative guidance of London marketing agency Karmarama. ‘Man vs Machine’ made its UK terrestrial TV debut this weekend, during ITV Racing’s broadcast of the 2018 Grand National. The HD campaign seeks to ‘celebrate the chaos of sports’, with machines being no match against a punter’s intuition. Commenting on …

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Positive Year 1 results vindicate ITV’s racing gamble

UK terrestrial TV broadcaster ITV is pleased by its first year of coverage of UK racing, detailing to The Times that it ‘feels vindicated’ by its decision to invest in the sport. In January 2016, ITV secured the rights to broadcast Racecourse Media Group (RMG) syndicated content, replacing Channel 4 Racing as the lead domestic TV broadcaster for racing. Setting …

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Hayley Turner has jockey’s license suspended after breaching betting rules

Hayley Turner has had her jockey’s license suspended for three months after breaching the British Horse Racing Authority (BHA) rules against betting. Although Turner’s stakes weren’t excessive and she had not placed bets on races she was involved in, the BHA deemed her actions to be in breach of a rule that was familiar to everyone involved in horse racing. …

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Royal Ascot gets China streaming coverage boost with Sina Sports deal

Updating the market, Ascot Racecourse management has signed a media deal with Chinese digital sports broadcaster Sina Sports to stream its flagship Royal Ascot event. The partnership will see Sina Sports stream the final three days of Royal Ascot across its platforms. Deal stakeholders inform that the partnership could see Royal Ascot reach up to 213 million Chinese households. The …

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