Tag Archives: Italy

Yggdrasil announces UK expansion with Rank Group

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Yggdrasil Gaming’s expansion strategy continues further still, after a new agreement with Rank Group was announced. Under the terms of the deal, the Malta headquartered online and mobile casino games supplier is to provide its full portfolio of titles to the British gaming company. Rank Group, who operate the Mecca and Grosvenor Casinos brands, will enjoy access to slots such …

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Yggdrasil continues Italian expansion with Eurobet deal

Copyright: robodread / 123RF Stock Photo

Yggdrasil Gaming has announced another significant deal, expanding its reach within Italy following a partnership with Eurobet.it. Under the terms of the deal, the operator is to gain access to all of the Yggdrasil titles that are certified under Italian regulations. In addition to being complimented with the suppliers titles, Eurobet will also receive Boost, Yggdrasil’s in game promotional tools …

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BtoBet and iSoftBet team up and target market expansions

BetBright

BtoBet, voted Rising Star in Sports Betting Innovation at the SBC Awards 2017, and iSoftBet are to join forces in a bid to expand into regulated markets. The new partnership is aimed at ‘offering a wide range of exciting games to the ever demanding i-gaming players,’ with the European, Latin American and African markets very much the target. Maja Janevska, …

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SportPesa teams with Microgame ahead of Italian expansion

SportPesa has teamed up with Italian online gaming solutions provider Microgame, ahead of the brand’s expansion into the Italian market. After acquiring a majority shareholding in RCS Gaming earlier in 2017, SportPesa will team up with Microgame to deliver an online sportsbook and casino, as well as online Poker, Virtual Games, Table Games and Bingo products. The Italian-facing products will …

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Betaland.it reveals World Cup ambitions ahead of Azzurri absence

Among the keen spectators at this Friday’s eagerly anticipated World Cup draw in Russia, will be betting operators looking to identify the more alluring narratives of the tournament.   Utilising tournament narratives to maximise the betting interest will undoubtedly be a tactic that is deployed by operators based in countries that haven’t qualified for tournament, Carmelo Mazza CEO of Italian operator, Betaland.it …

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Eurobet Italia maximises Virtual Football inventory with Betradar multi-channel agreement

Updating the market, Italian betting operator Eurobet Italia will expand its virtual football inventory by launching Betradar’s ‘Virtual Football League; and ‘Virtual Football Nations Cup’ across all core channels (retail, online and mobile). The multi-channel agreement will see Eurobet roll-out Betradar’s exclusive virtual football content across its +850 retail points. The Virtual Football League features 16 teams playing 240 fixtures …

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Russia 2018: The contrasting consequences of non-qualification

As the dust settles on a dramatic qualifying campaign, betting operators are left assessing how to maximise Russia 2018, even if that means promoting the tournament to nation that fell at the first hurdle and failed to qualify for football’s showpiece event. As CEO of Digitain, the B2B power behind Armenian betting operator TotoGaming, Suren Khachatryan underlined that although everyone …

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Sisal Matchpoint ups digital marketing dynamics with Betgenius

Italian betting firm Gruppo SISAL has selected industry data and software provider Betgenius as the lead marketing programmatic partner for its flagship Matchpoint Italia subsidiary. The marketing partnership will see Betgenius data and insights technologies enhance Matchpoint digital acquisition campaigns, optimising player targeting, messaging and promotions. Moving forward, the Matchpoint brand will integrate Betgenius’ industry-specific programmatic media trading desk, which …

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Is it time for football to embrace the expansion of major tournaments?

InCrowd

When FIFA President Gianni Infantino announced in January that the 2026 World Cup would be expanded from 32 teams to host 48, it evoked widespread negativity from the football World.   However, none that reacted to that meeting in Zurich with discontent, could have anticipated what would follow 11 months later. As a dramatic World Cup qualification campaign culminated in …

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Inspired provides Virtual sports solace for football fans in Italy

Inspired

Inspired Entertainment has provided some crumbs of comfort to disillusioned Italy football fans by taking its Premium Matchday product into the country with Eurobet. The technology company, which already supplies its Virtual Sports products in more than 35,000 venues worldwide, will feature on dedicated channels in Eurobet retail venues, with one channel solely reserved for Football Matchday and Platinum Football. Specifically …

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