Tag Archives: Iryna Kurochkina

Betting welcomes Digital Chain for its new marketing era

SBC News Betting welcomes Digital Chain for its new marketing era

Industry full-service marketing agency Digital Choo has unveiled its new corporate identity ‘Digital Chain’ at London’s ICE2020 conference. The agency revealed a new name and logo, accompanied by its new tagline of ‘We Establish Brands’ to better reflecting the company’s ambitions and fast growth nature. “The rebrand to Digital Chain (DC) is a manifesto of the company’s inner evolution, values, …

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Iryna Kurochkina: Digital Choo – Unconventional wisdom is needed to clear industry media hurdles

SBC News Iryna Kurochkina: Digital Choo – Unconventional wisdom is needed to clear industry media hurdles

Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have to move beyond ‘rational approaches’ governing their media strategies in order to extract long-term ROI.  Fresh from winning the ‘Marketing Services Provider’ at the 2019 Betting Awards, Digital Choo and Kurochkina credit their winning formula to bridging creative competencies with optimised …

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MMA superstar McGregor unveils new branding for Parimatch

Parimatch

Parimatch has unveiled mixed martial arts (MMA) superstar Conor McGregor as its new brand ambassador. The Irish fighter will collaborate on promotional content and consumer activations after signing a two-year endorsement deal with Parimatch across the CIS region and Cyprus. The signing builds on Parimatch’s strong brand presence in MMA after the operator became the UFC’s official betting and wagering partner for …

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