Tag Archives: ireland

BoyleSports upgrades retail displays with Scientific Games ‘Promote’

BoyleSports has continued the revamp of its in-store betting experience by upgrading its betting shop monitors with the Scientific Games’ ‘Promote’ screen management solution. Designed to better inform punters on betting shop content and upcoming events, the Promote display management solution will allow betting shop management to present sports data in a sleek and intuitive manner. BoyleSports retail management tested Scientific Games’ …

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GPA proposes ban on gambling adverts during live GAA broadcasts

The Gaelic Players Association (GPA) has reached out to representatives of the Gaelic Athletic Association (GAA), calling for a ban on gambling adverts during live broadcasts of gaelic football and hurling.  The players’ body has called for a ban to be written into GAA rules, with a motion currently prepared for GAA Congress this weekend. If successful, the proposal will …

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Irish Greyhound Board orders Sportech Tote upgrade

Copyright: juhku / 123RF Stock Photo

The Irish Greyhound Board (IGB) has sanctioned racing systems provider Sportech Plc to upgrade its Tote wagering services operating across its syndicated Ireland track portfolio. Securing a multi-year agreement with the Sportech Racing and Digital division, IGB upgrades its current ‘Series 7 Tote’ to Sportech’s state-of-the-art Quantum™ System. The agreement sees IGB partner with the ‘most widely deployed’ Tote betting …

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MansionBet expands horse racing sponsorship with HRI

Grosvenor Sport

Online sports betting operator MansionBet has announced the expansion of its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland (HRI). As a result of the deal, the Gibraltar-based operator is now set to sponsor over 60 events throughout the UK & Ireland, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse. Dana Bocker, Head of Integrated Marketing at Mansion, …

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Parimatch launches ‘epic’ Conor McGregor campaign

International betting operator Parimatch has launched its latest marketing campaign with former two-weight UFC champion, Conor McGregor.  McGregor, who doubles as a Parimatch brand ambassador, is one of the world’s most recognisable combat sports athletes and sees himself centre in a campaign which has been named “A new epic story.”  The campaign, which was created by Canadian director Angelo Merten and …

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Bruce Betting buyout sees BoyleSports expand home network

BoyleSports, Ireland’s second-biggest bookmaker has moved to expand its home market retail capacity acquiring outright the betting shop properties of independent operator Bruce Betting. Operating since 1977, Bruce Betting maintains a retail portfolio of 18 betting shops located within the counties of Dublin, Wicklow, Kildare and Westmeath. During 2018, Thomas Byrne Managing Director of Bruce Betting, urged Irish Finance Minister …

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Cultural learnings… Paddy Power launches Japan Slam for RWC 2019

Gearing up for this Friday’s kick-off of the Japan 2019 Rugby World Cup (RWC Japan 2019), Paddy Power has launched its ‘Japan Slam’ social media series. The series sees Paddy Power cast a number of Irish sports stars, such as champion jockey and long-term collaborator Ruby Walsh, former Ireland Rugby international Donncha O’Callaghan and WWE star Sheamus explore Japan as …

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Ladbrokes boosts Irish profile by announcing new Ambassador club

Ladbrokes has moved to enhance its Irish sports status by confirming the appointment of former Republic of Ireland striker Kevin Doyle and former Munster and Ireland Rugby blindside flanker Stephen Ferris as Brand Ambassadors. Doyle and Ferris join middleweight boxer Jason Quigley and champion jockey Paul Townend as Ladbrokes Ireland expands its ambassadorial stable. The quintet is set to engage football, …

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Paddy Power launches DFS vertical in time for NFL kick-off

Paddy Power has launched a Daily Fantasy Sports vertical ahead of the start of the 2019 NFL season (kick-off: 5 September). The bookmaker said that its DFS product has been developed in partnership with Flutter Entertainment group subsidiary FanDuel and will be made available to UK and Ireland customers. The Paddy Power DFS vertical’s gameplay will be based on a …

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Paddy Power launches ‘Liquid Football’ with Joe Media

Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media.  The ‘long-form’ video and audio show is hosted by Sky Sports …

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