October 15, 2021
A key objective for any betting operator when entering a new regional market is to raise brand awareness and promote its business, which can see sports sponsorship deals play a key role – and the CIS region is no exception to this. Discussing the topic at the SBC Summit CIS event, a group of industry experts engaged each other on …
Read More »September 21, 2021
SBC Summit CIS, Presented by Parimatch, is set to see senior executives from leading operators provide valuable information about the markets opening up in the region and share some of the secrets of their successes. The conference and exhibition for the betting and gaming industry in the CIS and Eastern Europe takes place at Parkovy Kyiv International Convention Center in …
Read More »October 30, 2020
Georgia’s largest betting operator adjarabet has signed a strategic partnership agreement with event organiser SBC that sees the Flutter Entertainment-owned business become the exclusive betting partner of the forthcoming SBC Digital Summit CIS. The senior executive team of adjarabet will also play a key role in the virtual conference and expo on 4 – 5 November, with three of them …
Read More »September 10, 2020
Best international practices are high on the agenda for the CIS countries looking to legalise sports betting, according to Ilya Machavariani, head of Russian and CIS gambling and gaming practice at Dentons. Speaking as part of the ‘CIS & the Balkans – The next big thing?’ panel on day two of the SBC Summit Barcelona – Digital, Machavariani gave an …
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