Tag Archives: Ipsos Mori

GambleAware refreshes ‘Tap Out’ to cut out impulsive behaviours 

GambleAware has launched the second edition of its ‘Tap Out’ safer gambling campaign, urging audiences to pause and reconsider their gambling habits. Since Q3 2020, Tap Out has served as GambleAware’s flagship nationwide campaign, warning the public of impulsive behaviours associated with online gambling.  As part of its wider ‘Bet Regret’ campaign, GambleAware cites that the first burst of Tap …

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Bet Regret focuses on betting self-awareness for new football season  

GambleAware has announced the launch of ‘phase two’ of its flagship ‘Bet Regret’ campaign ahead of this weekend’s start of the Premier League 2020/2021 season. Promoted nationwide, GambleAware’s latest campaign carries the tagline ‘tap-out to avoid Bet Regret’, urging audiences to pause and reconsider before they place an impulsive bet. Measuring the impact of its Bet Regret series on UK …

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David Clifton: Licensing Expert – Better the devil you know…

As I write this, I am greatly looking forward to moderating the “Brand Control – Working with Affiliates” panel session during the “Digital Marketing Day” of the ground-breaking SBC Digital Summit. This will be a highly topical session because, looking back on what has happened in gaming regulatory terms since the commencement of the COVID-19 lockdown in the UK and …

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GambleAware calls for improved age-screening tools to reduce problem gambling

Research commissioned by industry charity GambleAware has led to a number of recommendations as to how operators can reduce the risk of gambling-related harms. The programme of research was conducted by two separate consortia, led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling. The research found that ‘regular exposure to gambling promotions can change …

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UKGC publishes ‘Marketing Workshop’ knowledge findings

consultation

The UK Gambling Commission (UKGC) has published the findings and recommendations of its first ‘Co-creation Workshop’, an event in which industry marketing stakeholders shared their knowledge and experience in adjusting to the UK’s new advertising standards. Hosted on 12 September, the UKGC Workshop heard feedback from marketing leaders with regards to complying with new UK advertising requirements related to promotions, …

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UKGC reports drop in underage gambling but maintains its concerns

Publishing the results of its 2019 Young People & Gambling survey, the UK Gambling Commission (UKGC) has found a decline in participation of gambling activities among 11 -16-year-olds in Great Britain.  The research, carried out by Ipsos MORI, looks at forms of gambling and gambling style games that young people legally take part in along with gambling on age restricted …

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GambleAware report suggests ‘clearer’ strategy needed on advertising

Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon children, young people and vulnerable adults. The research, carried out by two consortia led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling, found that lotteries and bookmakers are among the highest …

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Ipsos MORI to conduct study of problem gambling in licensed bingo premises

Market research firm Ipsos Mori has been commissioned by the Responsible Gambling Trust (RGT) to undertake a study of the nature and extent of problem gambling behaviour in licensed bingo retail operations in Great Britain. RGT and the Bingo Association will facilitate participation of licensed bingo retail operators to provide data and practical support to the research programme. Work on the project …

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