Tag Archives: Infront

Betsson’s StarCasino Sport extends Serie B deal in latest Italy push

Betsson’s StarCasino Sport extends Serie B deal in latest Italy push

Betsson Group’s StarCasino Sport entertainment brand has strengthened its links to Italian football by securing an extension to its partnership with Lega Serie B (LNPB). StarCasino Sport’s collaboration with Italian football’s second division will continue for the remainder of the 2023/24 season, building on pre-existing partnership inked for the 2022/23 campaign. The partnership secures the international betting and gaming group …

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Stats Perform scores exclusive EHF betting video rights

Stats Perform scores exclusive EHF betting video rights

Stats Perform will distribute content from the European Handball Federation’s (EHF) premium Club and National Team competitions to licensed sportsbook operators via its Watch&Bet streaming service. As part of the 10-year agreement, Stats Perform will stream more than 500 handball matches per season which will be made available to the data provider’s betting partners. Stats Perform Chief Rights Officer Alex …

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CampoBet becomes official sponsor of Champions Hockey League in Sweden

SBC News CampoBet becomes official sponsor of Champions Hockey League in Sweden

CampoBet has been named the exclusive sponsor of the Champions Hockey League (CHL) in Sweden after securing a three year deal with one of ice hockey’s most watched tournaments. As a result of the deal, CampoBet’s logo will appear on rink boards and media backdrops in Sweden during the television broadcasts during the 2020-21 season.  Moreover, the betting operators branding …

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Highlight Games secures IIHF deal with Infront

SBC News Highlight Games secures IIHF deal with Infront

London-based video virtual sports specialist Highlight Games has secured a new agreement with Wanda Sports Group subsidiary, Infront. Under the terms of the deal Infront, the exclusive media and marketing partner of the International Ice Hockey Federation (IIHF), will provide archive footage from the IIHF Ice Hockey World Championship. Highlight Games will then create betting experiences using past competition footage. …

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Custom Group delves into football sponsorship with Parma deal

SBC News Custom Group delves into football sponsorship with Parma deal

For its new football sponsorship, the Custom Group has chosen to partner with sports marketing agency Infront, a firm that manages a portfolio of international agencies and is specialises in sports sponsorships, event management, media rights distribution and production. Already sponsoring MotoGP and volleyball with LCR Honda and Top Volley Latina respectively, the group is aiming to increase its brand …

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SPFL agrees international media rights deal with Swiss agency

SBC News SPFL agrees international media rights deal with Swiss agency

The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva. Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One …

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