Tag Archives: Indian Premier League (IPL)

BCCI Anti-Corruption Chief affirms that ‘betting encourages match fixing’

Shabir Hussein Shekhadam Khandwawala, the Board of Control for Cricket in India’s (BCCI) new Chief of the Anti-Corruption Unit (ACU) has taken a strong stance against legalised betting. The new anti-corruption leader’s opinions are in stark contrast to former BCCI ACU head Ajit Singh, who believed that stricter regulations of India’s betting industry would assist with controlling and combating corruption …

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How can influencer marketers educate audiences in the IPL?

As influencer marketing becomes a commonplace strategy in the Indian Premier League (IPL) and other sports within the country, operators and firms alike must educate customers about the products that sports stars and celebrity personalities are advertising. Parimatch, a firm that teamed up with MMA icon Conor McGregor in 2019, is one such company that places a strong emphasis on …

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SBC Digital – India: Potential markets and paths for success

With a total population of around 1.3 billion, India is a highly attractive and potentially lucrative market for a range of different industries, including sports betting and gaming. Speaking at the SBC Digital – India on a Vbet-sponsored panel , four affiliate and marketing specialists discussed the potential of India’s market for affiliates, highlighting key jurisdictions and sectors, as well …

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Sachin Tendulkar to boost India’s fantasy sports awareness as PFG ambassador

Cricket legend Sachin Tendulkar has signed a new partnership with Paytm First Games (PFG), a subsidiary of India’s largest mobile payments company Paytm, to become the fantasy sports platform’s new brand ambassador for this year’s Indian Premier League (IPL). Tendulkar will also support PFG in creating awareness of all fantasy sports in India, with an aim of generating excitement around …

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