Identifying a strong global and regional demand, sports data provider STATSCORE has included Hindi as one of the supported languages for its products and solutions. The firm, based in Poland, aims to address and capitalise on the opportunities posed by including the language into its system, noting the global reach of widely-spoken Hindi. In particular, STATSCORE has highlighted Hindi as …
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Blockchain-based betting exchange BetDEX has lauded the completion of a key commercial objective for 2023, adding Indian Premier League (IPL) markets to its platform. BetDEX hopes to further extend its reach in global betting markets by incorporating cricket, which will sit alongside football, American football and basketball as one of its three primary offerings, with plans for further expansion in …
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Free-to-play (F2P) aggregation platform Inside The Pocket (ITP) has teamed up with digital cricket platform ESPNcricinfo for an exclusive free daily fantasy offering via its new WonderWins brand, primed to debut ahead of this season’s Indian Premier League (IPL) 2022. The collaboration enables cricket fans to engage with fantasy gaming as well as accessing match coverage, news, information, and analysis, …
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Shabir Hussein Shekhadam Khandwawala, the Board of Control for Cricket in India’s (BCCI) new Chief of the Anti-Corruption Unit (ACU) has taken a strong stance against legalised betting. The new anti-corruption leader’s opinions are in stark contrast to former BCCI ACU head Ajit Singh, who believed that stricter regulations of India’s betting industry would assist with controlling and combating corruption …
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As influencer marketing becomes a commonplace strategy in the Indian Premier League (IPL) and other sports within the country, operators and firms alike must educate customers about the products that sports stars and celebrity personalities are advertising. Parimatch, a firm that teamed up with MMA icon Conor McGregor in 2019, is one such company that places a strong emphasis on …
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With a total population of around 1.3 billion, India is a highly attractive and potentially lucrative market for a range of different industries, including sports betting and gaming. Speaking at the SBC Digital – India on a Vbet-sponsored panel , four affiliate and marketing specialists discussed the potential of India’s market for affiliates, highlighting key jurisdictions and sectors, as well …
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Cricket legend Sachin Tendulkar has signed a new partnership with Paytm First Games (PFG), a subsidiary of India’s largest mobile payments company Paytm, to become the fantasy sports platform’s new brand ambassador for this year’s Indian Premier League (IPL). Tendulkar will also support PFG in creating awareness of all fantasy sports in India, with an aim of generating excitement around …
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