Tag Archives: InCrowd

Our League exceeds first year expectations for InCrowd and RFL

InCrowd

Our League, the membership platform created by fan marketing company InCrowd in partnership with the Rugby Football League (RFL), has reached 84,000 members, produced 32 live match streams and given out over 13,000 prizes in its inaugural year. The platform has also successfully integrated ticketing and reward schemes as well as live streaming, predictor games and polls such as the …

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OurLeague Predictor player closes in on £20,000 jackpot prize

OurLeague

The UK rugby league season is heading towards an exciting conclusion and mobile engagement specialists InCrowd and the Ruby Football League are upping the ante for one fortunate fan. The upcoming Rugby schedule is packed, with fans looking forward to the Betfred Super League semi-finals, Grand Final, Million Pound Game, League 1 semi-finals/finals, the Steve Prescott Man of Steel awards …

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RFL maximises InCrowd partnership to elevate fan engagement

Partnering with fan engagement experts InCrowd, the Rugby Football League (RFL) is further elevating levels of fan interaction. In a move powered by Fanscore, InCrowd’s introduction of video polls has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan. Polls …

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InCrowd’s John O’Connor: Learning from the success of our World Cup FTP game

O'Connor - InCrowd

Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia. After perhaps the most successful World Cup of all time in regard to global engagement and social …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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InCrowd develops tailored Russia 2018 predictor game for Sky Sports

Sports games developer and audience engagement specialist InCrowd has announced that it has developed a ‘World Cup Russia 2018’ predictor game in partnership with Sky Sports UK. Teaming up with the sports broadcaster, InCrowd has launched its ‘Road to Moscow’ game available through Sky Sports mobile and desktop devices (http://www.skysports.com/roadtomoscow) The “Road to Moscow” predictor will allow fans make predictions …

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FanScore hires experienced fan marketing expert Dan Lipman

Fan engagement specialists, InCrowd, have appointed fan marketing expert, Dan Lipman, as Business Director of FanScore. Lipman is joining from leading mass participation event organisers, Human Race Ltd. Lipman joins InCrowd with over 10 years of fan marketing experience and having specialised in driving and monetising customer acquisition and engagement for major rights holders including British Athletics, the Lawn Tennis …

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RFL extends InCrowd partnership after World Cup success

The Rugby Football League (RFL) has extended its partnership with InCrowd, continuing the RFL’s ambitions of building a world leading membership platform for spectators, viewers and participants of rugby league. In a launch that was planned to perfectly coincide with the 2017 Rugby League World Cup (RLWC2017) in Australia giving new members the chance to support England in their quest …

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InCrowd continues to elevate fan engagement in football

InCrowd are continuing to enrich fan engagement for supporters of Leeds United, with the launch of a new mobile app available to download on the Apple Store and the Google Play Store. LUFC fans have access to a new two-way channel between themselves and the club. The Official LUTV mobile app enables fans to engage with a host of different …

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Scott Longley – In The Detail…Punters benefit as data opportunity gets bigger!

Almost all betting operators have stated that through intelligence and effective data gathering they are becoming smarter…but so too are professional gamblers who are looking towards ‘big data’ to gain their advantage on bookmaker markets! Scott Longley examines new trends and strategies taken on-board by pro-punters… ______________ Scraping through against FC Midtylland may have given Manchester United boss Louis Van …

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