Tag Archives: income access

Lottoland expands affiliate scope with Income Access deal

Lottoland, the online lottery brand allowing players to wager on a range of international jackpots, has expanded its partnership with Income Access, Paysafe’s marketing technology and services provider. To support Lottoland’s recent expansion into Canada and growth in new markets as well as its relaunch in existing markets, the brand’s Income Access-powered affiliate programme will now also be managed by …

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AffiliateFEST unveils expert-driven agenda for 2018 iteration

AffiliateFEST has announced the full agenda for its 2018 edition, with a string of digital marketing experts well-known industry figures confirmed for the 19th September event to be held alongside the industry-leading ‘Betting On Sports Conference‘ at the Hilton Hotel, Olympia in London. Moving into its fourth iteration, this exclusive one-day Affiliate Bootcamp is dedicated to providing a unique, informative …

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Income Access deal marks further PA iLottery growth

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Income Access has announced a fresh deal with the Pennsylvania Lottery, building upon the “first of its kind” agreement inked with the Michigan state lottery earlier in the year, which is designed to promote PA iLottery enrolment The Paysafe Group’s marketing technology and services provider is to utilise its platform to power the new program, which is also set to …

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Ian Sims – Rightlander: Understanding affiliate compliance as a critical discipline…

In 2018, industry affiliate marketing programs are building up their compliance capabilities, as all-around sector advertising faces further scrutiny from regulators and wider stakeholders. SBC speaks to affiliate marketing veteran Ian Sims, the Founder and Managing Director of Rightlander compliance software. Sims details why data and tech-led dynamics are the best tools to bridge the affiliate-to-operator compliance divide.      __________________ …

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BetBull and Income Access strike affiliate programme deal

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Mobile sportsbook and casino operator BetBull has announced a partnership with Income Access, to launch an affiliate programme for its flagship native app. Licensed by the United Kingdom Gambling Commission BetBull, whose app is available via iOS and Android in addition to being accessible on the mobile web, aims to enhance user experience and maximise player engagement and retention through …

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Income Access expands compliance dynamics with Rightlander

Expanding its advertising compliance capabilities, Income Access (Paysafe Group) has partnered with affiliate due-diligence software provider Rightlander. The partnership will see Rightlander software utilised to monitor and scan Income Access network affiliate websites, making sure marketing inventory (content, links, promotions etc) are fit for Income Access client compliance demands. Rightlander’s due-diligence software has been developed by veteran former industry affiliate …

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Lindar Media joins Income Access for affiliate programme launch

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Income Access has announced a fresh partnership with Lindar Media, which is set to see a new affiliate programme launched for the UK-based iGaming firm. Utilising the Income Access affiliate software, affiliates are to be enabled to promote each of Lindar’s managed brands, which specialise in the bingo and casino verticals. The white label operator, founded in 2014, currently has …

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Tote Ireland launches expansive affiliate programme

Tote Ireland, the Ireland-based pool betting site, is aiming to launch a wide reaching affiliate programme after uniting with Paysafe’s marketing technology and services provider, Income Access. Tote Ireland is licensed by the Irish government as the sole operator of pool betting on Irish horse racing, and is also regulated by the UK Gambling Commission. The structure allows players to …

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MMIG announces Income Access referral partnership

Income Access, the Paysafe marketing technology and services provider, has announced a referral partnership with MMIG. Under the terms of the deal, the Frankfurt headquartered marketing consultancy, whose MMIG Connector product streamlines recruitment for iGaming brands, is to recommend the Income Access affiliate platform to its online gambling partners. Maximilian Solz, CEO of MMIG, said: “We chose to partner with Income …

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Study reveals that the mobile platform drives affiliate traffic

In a report issued by Income Access, Paysafe’s marketing and technology services provider, it has been outlined that affiliates are increasing their focus on growing traffic on the mobile platform.   The report, entitled State of Play: iGaming’s Affiliate Marketing Industry, detailed that 39% of affiliates that took part in the research said that more than 50% of their traffic arrives from mobile …

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