Tag Archives: income access

Income Access deal marks further PA iLottery growth

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Income Access has announced a fresh deal with the Pennsylvania Lottery, building upon the “first of its kind” agreement inked with the Michigan state lottery earlier in the year, which is designed to promote PA iLottery enrolment The Paysafe Group’s marketing technology and services provider is to utilise its platform to power the new program, which is also set to …

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Ian Sims – Rightlander: Understanding affiliate compliance as a critical discipline…

In 2018, industry affiliate marketing programs are building up their compliance capabilities, as all-around sector advertising faces further scrutiny from regulators and wider stakeholders. SBC speaks to affiliate marketing veteran Ian Sims, the Founder and Managing Director of Rightlander compliance software. Sims details why data and tech-led dynamics are the best tools to bridge the affiliate-to-operator compliance divide.      __________________ …

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BetBull and Income Access strike affiliate programme deal

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Mobile sportsbook and casino operator BetBull has announced a partnership with Income Access, to launch an affiliate programme for its flagship native app. Licensed by the United Kingdom Gambling Commission BetBull, whose app is available via iOS and Android in addition to being accessible on the mobile web, aims to enhance user experience and maximise player engagement and retention through …

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Income Access expands compliance dynamics with Rightlander

Expanding its advertising compliance capabilities, Income Access (Paysafe Group) has partnered with affiliate due-diligence software provider Rightlander. The partnership will see Rightlander software utilised to monitor and scan Income Access network affiliate websites, making sure marketing inventory (content, links, promotions etc) are fit for Income Access client compliance demands. Rightlander’s due-diligence software has been developed by veteran former industry affiliate …

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Lindar Media joins Income Access for affiliate programme launch

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Income Access has announced a fresh partnership with Lindar Media, which is set to see a new affiliate programme launched for the UK-based iGaming firm. Utilising the Income Access affiliate software, affiliates are to be enabled to promote each of Lindar’s managed brands, which specialise in the bingo and casino verticals. The white label operator, founded in 2014, currently has …

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Tote Ireland launches expansive affiliate programme

Tote Ireland, the Ireland-based pool betting site, is aiming to launch a wide reaching affiliate programme after uniting with Paysafe’s marketing technology and services provider, Income Access. Tote Ireland is licensed by the Irish government as the sole operator of pool betting on Irish horse racing, and is also regulated by the UK Gambling Commission. The structure allows players to …

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MMIG announces Income Access referral partnership

Income Access, the Paysafe marketing technology and services provider, has announced a referral partnership with MMIG. Under the terms of the deal, the Frankfurt headquartered marketing consultancy, whose MMIG Connector product streamlines recruitment for iGaming brands, is to recommend the Income Access affiliate platform to its online gambling partners. Maximilian Solz, CEO of MMIG, said: “We chose to partner with Income …

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Study reveals that the mobile platform drives affiliate traffic

In a report issued by Income Access, Paysafe’s marketing and technology services provider, it has been outlined that affiliates are increasing their focus on growing traffic on the mobile platform.   The report, entitled State of Play: iGaming’s Affiliate Marketing Industry, detailed that 39% of affiliates that took part in the research said that more than 50% of their traffic arrives from mobile …

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Polish bookie launches Income Access powered affiliate strategy

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STS has launched an affiliate programme in partnership with Income Access, set to be managed by the Polish bookies in house team, using the Paysafe brand’s platform and affiliate software. ‘STSpartner’ will allow campaigns to be targeted down to a city level and according to players’ language, device and browser, among numerous other criteria. In addition, Income Access’ technology will …

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Campeonbet to utilise partnership to support global expansion

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Campeonbet has launched an affiliate programme in partnership with Income Access, as part of  a strategy to break out from its Southern and Central American focus and expand into new markets worldwide. The Curacao licensed online sportsbook and casino brand is available in a multitude of languages, and following regulatory approval intends to enter new global markets in 2018. As …

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