Tag Archives: In-Play messaging

OtherLevels: Brendan O’Kane – Customer expectations will be the driving force for innovation

Ahead of this year’s Betting on Football, we have turned our attention towards everything innovation, catching up with OtherLevels Founder and CEO, Brendan O’Kane. We spoke about the acceleration of innovation in recent years, and the importance of personalisation for a sportsbook experience. At this year’s event, Brendan will be speaking as part of our Betting on Innovation track, where …

Read More »

Sun Bets sharpens in-play engagement with OtherLevels partnership

Multi-channel messaging platform OtherLevels has launched its innovative in-play messaging module with Sun Bets, significantly improving the operator’s engagement and scalability with bettors during live sporting events. It means the UK-facing sportsbook will now be able to dynamically deliver personalised, contextually-relevant messages promoting its latest in-play odds across the long-tail of all live sports and matches. OtherLevels’ in -play messaging …

Read More »

OtherLevels: Taking in-play messaging to the next level

Swish - Copyright: yuran-78 / 123RF Stock Photo

Joe Hannaford, Principal Consultant at OtherLevels, spoke to SBC News about how sophisticated real-time messaging can help operators maximise the full potential of in-play betting. The crowded Christmas football calendar is always a battle between trader and bettor, but with next summer’s World Cup in Russia beginning to loom large on the horizon it will be the front line of …

Read More »