Writing for SBC News, NSoft journeys through the emergence of the online gambling space and the unique betting behaviours observed across the Balkan region. Until recently, there was a certain stigma associated with the gambling industry. But with advances in technology, a rising popularity of sports in mainstream media, the emergence of a sports-centric culture and rapid improvements in internet …
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Adam Gontarz, CEO for custom software development company CrustLab, writes for SBC News about the emerging trends across the betting and gaming industry, and how 2021 promises some interesting technological developments. With the constant evolution and advancement of technologies within the betting and gaming industry, what was maybe considered ‘hot’ one day may be replaced by a new development or …
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New research released has revealed that people who engage in live betting on sporting events show increased involvement in watching live sport, but also drink more alcohol and show a higher incidence of problem gambling behaviours. The collaborative study between Nottingham Trent and Bilbao University examined the motivations behind the consumption of sport by fans, and how emotional involvement in …
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With the World Cup fast approaching, the goal of operators is to establish themselves as their players’ online home in the run-up to Russia, writes 10Bet CMO Oshri Kostiner. The key to achieving this ‘online home’ is to offer the most complete experience, both during the tournament and beyond, covering everything from the most intuitive user experience and widest possible …
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Increased levels of data within the consumption of sports have not only opened the door for an evolution in sports betting, but have also dramatically expanded the needs of sportsbook operators. For many suppliers, keeping up with the fast paced elevation of operator desires has proved challenging, but for LSports, aiming to supply accurate and innovative sports related data products …
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Last month, SBC Events marked a landmark year in horse racing with a dedicated full day conference track at Betting on Sports, held at the Olympia Conference Centre in London. As part of the ‘Betting on Racing’ track, the ‘After the off – Opportunities in live betting’ session facilitated a high-level discussion around the opportunity to engage new punters with …
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French sports betting operator Betclic Everest Group (Betclic) has informed the market, that it has selected Betgenius (Genius Sports subsidiary) as its lead in-play trading partner across its Betclic and Expekt brands. The operator informs that it has agreed a three-year deal with Betgenius, which will see it gain more than 130,000 in-play events per annum published across its sports …
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Paddy Power has released its latest innovation, One Touch, with a focus on improving the ease with which users are able to place live bets. A statement on its launch summarised many users’ issues with in-play betting in that it’s overly time consuming with action affecting the bet you may wish to place with every second that passes. The bookmaker claims …
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Digital sports content and media group Perform has launched a new concept in odds provision. The RunningBall Odds Store has been created in partnership with William Hill, Sporting Solutions and Wettbuero. This is an innovative new service which will provide operators in the sports betting market access to a range of in-play odds from multiple providers via one unified API. The proprietary software, created …
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The Australian subsidiary of Paddy Power, Sportsbet has added the popular in-play betting function to its offering. In-play betting is made complicated in Australia due to the 2001 Interactive Gambling Act which restricts in-play bets to personal ones made at betting shops, or via a phone line. Betting operators get around this in a variety of ways, the likes of …
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