Tag Archives: IMG

IMG reportedly eyes $1 billion data deal with the ATP Tour

IMG - Copyright: luckybusiness / 123RF Stock Photo

IMG is closing in on a 10-year, $1 billion deal with the ATP World Tour for betting data and live wagering rights, according to a report yesterday by SportsBusiness Media. The data market has been dominated by the likes of Perform Group, Genius Sports and Sportradar, who signed a five-year extension to its deal with the International Tennis Federation (ITF) – …

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SBTech confirms ComeOn partnership renewal

Sports betting technology and platform provider SBTech has confirmed that it will be renewing its long-standing partnership with ComeOn which has helped expand ComeOn’s brand exposure across newly regulated markets. The extension to the partnership marks the fifth time this contract between the duo has been renewed, and is hoped to help deliver “differentiated user experiences to players, both in …

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IMG confirmed as Bundesliga’s exclusive global licensing representative

International sports marketing agency, publisher and data distributor IMG has confirmed that it has inked a new deal with Bundesliga International which will see them named as the exclusive global licensing representative for the league. As reported by SportsPro media, the new deal will lead to the development and launch of a new licensing programme, focusing upon elevating the engagement …

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IMG Arena launches ‘Greenhouse programme’ targeting next-gen disruptions

More than a year in development, new industry data, insights and content provider IMG Arena announces the launch of its ‘Greenhouse’ innovation programme. Seeking to disrupt all standard components of the global betting sector, IMG Arena launches its Greenhouse directive, ‘funding and mentoring innovative entrepreneurs and companies reimagining the betting and media industries’. For its launch, IMG Arena announces ‘Sportsflare’, …

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Freddie Longe – IMG Arena will deliver fresh prospects for betting innovation

Last November, leading international sports marketing agency, publisher and data distributor IMG launched its industry-specific ‘IMG Arena’ division, seeking to deliver innovation and audience dynamics for all betting stakeholders. The standalone division is led by Freddie Longe Managing Director, who details to SBC how IMG Arena will utilise all active corporate components to shake-up betting’s legacy tech values and market propositions…  ________________ …

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Financial turbulence leaves Eleven on brink of UK closure

According to a report by Telegraph Sport, Eleven Sports may be on the cusp of closing its UK arm as speculation grows over the financial losses of the firm in its first four months of operating. The OTT platform aimed at disrupting the UK’s sports broadcasting sector was forced to reassess its stance in the UK, after its deal with …

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SBC’s On The Ball – DAZN, Eleven Sports and the Copa Libertadores

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the postponed Copa Libertadores final and a broadcasting expansion for DAZN. Copa Libertadores heads to the Santiago Bernabeu After the second leg of the Copa Libertadores Final was postponed twice due to fans attacking …

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Winning Post – Assessing the climate around UK regulation

Copyright: zerbor / 123RF Stock Photo

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Regulation – Talking About Their Generation; The Kids Aren’t All Right Another week, another shoeing for Britain’s beleaguered gambling industry as fresh outrage arrived in the shape of the Gambling Commission’s …

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IMG launches betting disruptor ‘IMG Arena’

International sports marketing agency, publisher and media/data distributor IMG have announced the launch of its betting industry focused ‘IMG Arena’ division. Part of its global media enterprise, IMG Arena is headquartered in London and will be tasked with developing new innovations and audience enhancements for the group’s +250 sportsbook clients. The new division is led by Freddie Longe as IMG …

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IMG strengthens streaming portfolio with NHL extension

IMG has struck a new deal with the National Hockey League (NHL), extending its multi-territory streaming rights partnership with the league through the 2020-21 season. The partnership dates back to 2013 and ensures IMG’s gaming business retains a central part of its multi-sport streaming portfolio. Freddie Longe, Senior Vice President and Managing Director of IMG Gaming commented:  “The NHL has formed an …

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