IMG Arena has been appointed as the official fast betting data partner for 19 European football leagues and 44 competitions. The deal sees the sports content and technology business gain access to live game data in stadiums from around 8500 matches a season and distribute this to sportsbook operators globally. This includes top and lower tiers of domestic leagues, domestic …
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Having recently broadened its Sports Media product portfolio with the launch DP World Tour ShotTracker, it’s busy times for IMG ARENA. Executive VP and Managing Director Freddie Longe took time out to talk about all things IMG ARENA and what lies in store for 2022. Last month saw IMG ARENA launch ShotTracker, a highly-sophisticated new media data product that provides …
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The International Betting Integrity Association (IBIA) has further enhanced its global reach, as sports betting provider and content hub IMG Arena joins its membership. As an associate member of the industry safeguarding and anti-corruption organisation, IMG will collaborate with the multinational body on betting integrity and sports data distribution. IMG is one of the latest companies to join as an …
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IMG Arena has acquired FlightScope Services, bolstering its data gathering, insights and analysis capacity for tennis and golf. Based in Gliwice, Poland, the FlightScope team is set to be fully incorporated within IMG Arena’s sports tech unit, which will be significantly expanded with 160 new employees as a result of the deal. The enlarged tech unit will be led by …
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IMG Arena has strengthened its product portfolio with the launch of EuroLeague Instant Legends, in collaboration with EuroLeague Basketball. The new product, created by Leap Gaming, will draw upon official ‘vintage footage’ from players over the past 10 years to create instant betting events via randomly grouped clips. “We are extremely proud of our partnership with EuroLeague Basketball,” said Freddie …
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Sports betting service and content hub IMG Arena has added a multi-year extension to its live-streaming partnership with Poland’s premier football league, the Ekstraklasa. The global deal, which does not include Poland, will allow sports betting operators to benefit from a package of live footage from the league. Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: …
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IMG ARENA has added an extension to its live streaming rights agreement with the World Snooker Tour (WST). The extended deal builds on the existing live streaming agreement, now covering a greater number of matches and tournaments on the Tour. Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “This significant extension and expansion of our relationship …
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Mixed martial arts organisation UFC has struck a new partnership with Low6, the developer tasked with building the new UFC PICKS app Promising to deliver ‘a new second screen experience that puts the fan at the center of the action’, UFC PICKS will give users the chance to pit their knowledge against each other and create custom tournaments based on …
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Sports betting service and content hub IMG ARENA has boosted its basketball offering after securing the worldwide betting rights for the Lega Società di Pallacanestro Serie A (LBA). In a five-year deal, IMG ARENA will gain the rights for all LBA events, beginning with the recent 50th anniversary of the prestigious Supercoppa won by A|X Armani Exchange Milano. Freddie Longe, …
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Sports betting service and content hub IMG ARENA has agreed to provide its streaming services to Turkish operator Misli.com after the duo inked a new partnership. Misli is one of a limited number of regulated online sports betting operators in Turkey, having been licensed by the state’s Spor Toto Teşkilat Başkanlığı. Under the terms of the new partnership, Misli’s customers …
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