Tag Archives: IGRG

William Hill calls for media review as betting faces up to new advertising demands

FTSE250 bookmaker William Hill Plc is set to review its UK media planning and buying advertising account, as the betting industry faces-up to a new marketing landscape forthcoming in 2019. UK marketing news source CampaignLive has revealed that William Hill governance will call for an evaluation of the firm’s media planning and buying strategy, currently managed by long-term incumbent Vizeum UK. …

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UK policy stakeholders welcome the IGRG’s ‘stronger code’ for 2019

UK regulatory and policy stakeholders have publicly backed yesterday’s confirmation by the Industry Group for Responsible Gambling (‘IGRG’) to implement a whistle-to-whistle ban on betting advertising during live TV sports programming. In 2019, the IGRG – a collective body of industry operators and trade associations – will re-establish a new code for betting advertising practices, helping the UK Advertising Standards Authority …

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Stronger Code… IGRG confirms ‘whistle-to-whistle’ ban on TV betting advertising

The Industry Group for Responsible Gambling (‘IGRG’) has published its much anticipated new provisions for the Industry’s ‘Code for Socially Responsible Advertising’ (‘the code’) – confirming the implementation of a ‘whistle-to-whistle ban on all TV betting adverts during pre-watershed live sport’. From next summer, the IGRG will adopt its whistle-to-whistle measure, with bookmakers banning on all TV betting adverts during …

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IGRG – RGWeek 2018 will showcase industry’s responsibility drive

The governance of the Industry Group for Responsible Gambling (IGRG) has stated that ‘Responsible Gambling Week 2018’ (RGWeek – 1-7 November 2018) will showcase the sector’s latest sustainability, social responsibility and community-focused initiatives. Following the success of last year’s inaugural RGWeek, the IGRG details that all UK licensed gambling operators will participate in 2018’s edition, aiming to promote the public …

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IGRG’s 4th code places GambleAware at the forefront of TV advertising campaigns  

Seeking to improve industry advertising and promotional standards, the Industry Group for Responsible Gambling (IGRG) has moved to strengthen its code for operator advertising practices. Issuing a market update, the IGRG will require that all UK licensed gambling operators reference industry charity GambleAware (begambleaware.org) across their TV advertising campaigns. IGRG governance states that it will move to implement its required …

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DCMS confirms FOBT stake cut and demands enhanced player protection

Updating the market this morning, the UK Department for Digital, Culture, Media and Sport (DCMS) has opened a ’12-week consultation period for proposals on ‘changes to gaming machines and social responsibility requirements across the UK gambling sector’. The three Parliamentary Secretaries leading the government’s triennial industry review; Karen Bradley (Head of DCMS), Tracey Crouch (UK Sports Minister) and Lord Ashton …

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IGRG’s third industry advertising code focuses on social media and affiliate verticals

Seeking to enhance industry advertising standards and promotional best practices, the Industry Group for Responsible Gambling (IGRG) has published its new ‘Gambling Industry Code for Socially Responsible Advertising‘ guidelines document. The document forms part of the IGRG’s ongoing industry code, which seeks to be implemented by the end of 2017. Presenting its third edition, the Code was originally produced in …

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Marc Etches – GambleAware – Working towards the prevention of gambling related harm

Two weeks ago, GambleAware published its new five-year strategy, expressing an aim to treble the number of people who receive treatment each year for gambling related harm. The charity, formerly known as the Responsible Gambling Trust, has reinforced its commitment to helping those suffering with the problem, of which there are believed to be around 250,000 in the UK, by …

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John Hagan: IGRG – Industry Engagement is key to improving player protections

John Hagan, Partner at London law firm Harris Hagan and Chairman of the Industry Group for Responsible Gambling (IGRG), has outlined how industry stakeholders should aim to build coherent dialogue with the government with regards to the industry’s social responsibility measures. Speaking to industry news source Totally Gaming on the matter of social responsibility and player protection, as the UK government …

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UK gambling operators set for record advertising spend in 2016

The amount spent by UK gambling operators on TV advertising campaigns is set to reach a record £123.4 million in 2016 if trends continue from the first five months of the year. The figure, compiled by media analysts Nielsen for the Guardian, would represent a 52% increase from 2012. However, it is likely that this estimated figure may even be …

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